Brand storytelling in a discount age
Charlotte RogersAs consumer desire for deals reaches fever pitch, brands in the discount age are finding new ways to communicate and storytelling is key.
As consumer desire for deals reaches fever pitch, brands in the discount age are finding new ways to communicate and storytelling is key.
Norwegian generated huge applause for its quick-thinking marketing following the split of Brad Pitt and Angelina Jolie, and its global marketing boss is adamant this disruptive approach will fuel rapid growth in the UK.
And if you need refreshing on what all the campaigns are, take a look here. 2016 year in review: The best campaigns (part I) 2016 year in review: The best campaigns (part II)
With operating chief James Quincey set to takeover as CEO from May 2017, here are three areas he’ll need to improve.
Despite the growing importance of mobile, almost half of mobile users claim not to have seen a single Christmas ad.
Despite the challenges of getting personalisation right, a panel of marketing experts agree that it is worth pursuing as the opportunities are huge.
Marketing Week outlines 12 trends, predictions and issues that will gain pace over the next 12 months. In part three we look at what’s next for artificial intelligence, why social media needs to take responsibility and the rise of Trump tactics.
Havana Club says rum is still too often seen as an “informal” spirit and is keen for it to instead be associated with “luxury”.
With Amazon unveiling its bid to revolutionise the supermarket, Coca-Cola putting a fresh spin on Christmas and Lidl winning plaudits for its TV turkeys, here are five of this week’s biggest marketing stories.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
As a result, the mobile network brand is now looking for a new chief marketing officer.
Of all the newly registered voters in the European referendum, 60% voted Leave and just 40% Remain.
New figures show women earn less than men across a range of senior advertising and marketing roles.
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The gold-medal winning cyclists speak exclusively to Marketing Week about the Rio Olympics, the success of Olympic cycling and why humans “are the problem” in a data rich world.