Lego launches competitions on Disney XD
Marketing WeekLego Games is teaming up with Disney XD, Disney’s first boy-focused kids TV channel, with a series of promotional activities over its first month of broadcasting.
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Mars reviews UK media planning
Marketing WeekMars is understood to be reviewing its UK media buying business with a view to consolidating into one agency, following its acquisition of The Wrigley Company last year.
From rags to riches
Stuart TurnerThe rise of eBay and the economic slowdown has seen second-hand goods reach new heights of popularity. But age, sex and income still dictate the types of used items we buy.
Social change adds colour to grey market
Stuart TurnerReaching 50 no longer means slipping on furry slippers and curling up on the sofa with a cup of cocoa. Now financial marketers must get to grips with this age group’s many and varied sub-sectors if they are to gain from its growth.
Think small for the potential of big rewards
Stuart TurnerResearch shows small firms are keener than ever to review their suppliers – a golden opportunity for service providers to demonstrate how they can be of value to the SME and win new business.
Lego targets boys with ‘build a vehicle’ Nickelodeon drive
Stuart TurnerTV campaign invites fans to design a vehicle for chance to star in Lego City ad.
VW Golf ad focuses on classic values
Marketing WeekVolkswagen is launching a new television ad for its Golf marquee that sees return to communicating the classic values of the car, rather than the fantasy approach of recent campaigns like the controversial “Fight” campaign
Marketing in a recession
Stuart TurnerBrands should beware of adopting a one-size-fits-all approach to marketing in a recession, according to research by TNS, and should focus on the values their customers trust.
Customisation drive for the IS
Stuart TurnerLexus is launching a direct and digital marketing campaign to promote an upgrade offer to consumers, giving them free customisation of paint colours and alloy wheels or factory fitted satellite navigation systems.
RBS results ‘poor’ despite profits
Marketing WeekRoyal Bank of Scotland, the bank 70% owned by taxpayers, has announced pre-tax profits of £15m for the first half of this year.
Beyond the screen
Stuart TurnerPromoting a mobile phone to a teenage audience requires a brand to build a certain amount of street cred. When Samsung wanted to promote its music handset portfolio, The Beat Edition, it launched a video-based music show on Bebo. The branded content produced by Endemol for the electronics brand provides Bebo users with music news, […]
Royal Mail strikes have limited effect on business
Stuart TurnerDespite the ongoing troubles being faced by Royal Mail, the majority of businesses polled by Marketing Week say they have not been significantly affected by recent postal strikes.
Brands looking for partners in buyers’ market
Stuart TurnerCentaur Conferences is holding its annual Sponsorship Summit on 24 September at LeMeridien,Piccadilly, London with a host of experts and marketers knowledgeable about the subject
Top brands justify big budgets
Ruth MortimerResearch seen exclusively by Marketing Week reveals how brands that dominate in the FMCG sector can cement their leading positions by increasing their advertising presence beyond challenger rivals.
UK Mail offers ‘promotional postcards’ via a computer
Stuart TurnerUK Mail is extending its mail service with the launch of a new tool that allows marketers to create and send promotional postcards through a computer.