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Upwardly mobile

Marketing Week

Challenger mobile brand 3 is confident its focus on pay-as-you-go handsets and social networking, coupled with online advertising, will lay the foundations for future growth, says Joe Fernandez

MasterCard extends Champions League sponsorship

Marketing Week

MasterCard Worldwide has reaffirmed its commitment to sports sponsorship by extending its agreement with UEFA as official partner of the Champions League. The three-year deal will run until the end of the 2011-12 season and will see MasterCard continue to leverage the sponsorship through its ‘payment systems’ product category. Javier Perez, president of MasterCard Europe, […]

RBS chairman calls for an end to public flogging

Marketing Week

Royal Bank of Scotland chairman Sir Philip Hampton has called for the end of the “public flogging” of the bank, while also admitting that more jobs would go, on top of the 2,700 global cuts already made. RBS directors are set to face angry shareholders at its annual general meeting in Edinburgh today (April 3) […]

Lily Allen’s premodern age

Marketing Week

It is clear the unfolding economic crisis has undermined far more than our trust in financial institutions. People are now questioning a whole set of assumptions which, for a generation, were taken for granted- questions about consumerism, materialism, sustainability, even the viability of capitalism itself. There is a widespread belief that fundamental change is required. […]

The rub-off effect of ethical companies’ reputations

Marketing Week

You often hear the tale of the big, bad business wolf gobbling up the easy prey of a smaller, ethically focused brand. The quirky, likeable little company is portrayed as selling out to the corporate money-making monster, while the larger one imposes innovation-strangling structure on its new acquisition. Coca-Cola has just taken a minority stake […]

BBC jeopardising its reputation

Marketing Week

MPs have told the BBC it must rein in its commercial operations in a report that found that the BBC Worldwide risked “jeopardising” the corporation’s reputation. The Commons Culture, Media and Sport Committee has criticised controversial deals such as the £118m acquisition of the Lonely Planet travel book group. The Committee, which today (April 7) […]

Argos expands into online film and music sales

Marketing Week

High street general retailer Argos has struck a deal with online retailer The Hut Group to launch an online entertainment shop. The site, which launches at www.argosentertainment.co.uk today, will sell 125,000 titles on CDs and DVD and offer free delivery. Argos plans to promote the site via communications with its existing customer database. The move […]

Google launches business advice channel on YouTube

Marketing Week

Google has launched a business advice channel on YouTube, giving advice to companies on how to survive the recession. The channel, called Survival of the Fastest, features business figures such as IPA president, Rory Sutherland, IAB chief executive Guy Phillipson and London Mayor Boris Johnson. Launched in conjunction with The Daily Telegraph and London Business […]

Maltesers brings the ‘Daily Giggle’ to Heart networks

Marketing Week

Global Radio’s Heart Network has signed a sponsorship deal with confectionery brand Maltesers. The six-figure four-week campaign will broadcast on 12 stations including the flagship London station and some of the recently launched Heart stations in the west of England, including Heart Bristol and Heart Bath. The “Daily Giggle with Maltesers” activity breaks on April […]

Mastercard lunches with Eden Project for first CSR campaign

Marketing Week

Mastercard announced earlier this week that it would run its first corporate social responsibility-themed Priceless ad campaign in the UK. The ads form part of a partnership between the credit card company and The Eden Project organisation called The Big Lunch. The Big Lunch is a social cohesion scheme aiming to get the whole of […]

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