Asda launches money saving Youtube TV
Marketing WeekAsda has launched a moneysaving tips Youtube channel to emphasise the retailers value credentials.
Asda has launched a moneysaving tips Youtube channel to emphasise the retailers value credentials.
The magic of DM is its enduring adaptability
German car maker Volkswagen is to launch the second wave of a campaign aimed at raising awareness of its Golf V1 model. The move comes as rivals Suzuki and Volvo also ready new direct mail campaigns. The Volkswagen DM activity, created by Proximity uses the strapline, “sometimes the only one you have to beat is […]
Ryanair, the low cost airline, has introduced third-party advertising across its site for the first time. Ryanair has appointed ad sales house Ad2One to handle its ad sales to help maintain low prices. Ad2One will be responsible for selling standard advertising such as banners and skyscrapers and will look to attract mobile and FMCG brands. […]
Investing in regular reputation tracking and proactively planning ahead should enable any corporation to survive when faced with tough times.
High street retailer Argos will continue to stock controversial Playboy branded homeware goods following WH Smith’s decision to stop stocking stationary featuring the adult entertainment company’s logo. WH Smith chain announced it was withdrawing the controversial stock prompting jubilation from campaigners who had accused the chain of promoting porn to young girls by carrying the […]
Skilled branding involves balancing short-term needs with long-term vision. But it is not just the marketing department that is responsible for delivering these goals, as Matthew Valentine reports
As competition hots up in the pay TV market ahead of the digital switchover, BT is hoping its new marketing strategy will help its BT Vision service take on Sky and Virgin Media. By Joe Fernandez
Wrigleys has launched a football-related campaign to promote its Extra brand as the gum to help football fans through the potential drama of added time.
Lego Buzz Lightyear and Lightening McQueen kits will hit shelves next year after the Danish toy firm struck a licensing deal with Disney. Lego kits for three Disney and Disney Pixar films – Toy Story, Cars and Prince of Persia – will be produced from next year and mark the start of a “multi-year” licensing […]
YouTube has appointed ITV director of viewer marketing Anna Bateson as its European marketing director. She will join the video-sharing site in May to grow the YouTube brand across Europe, as well as develop commercial opportunities. Bateson – who joined ITV in 2006 having previously been VP of marketing at MTV- arrives at YouTube a […]
Insurance company Direct Line has hired BBC Groundforce presenter Tommy Walsh to front its first van cover campaign. The insurer hopes “straight-talking” Walsh will appeal to its small business target audience. The Geronimo created TV spots – a 30 second and 10 second versions – will launch on Monday (16 Feb) alongside radio, press, direct […]
YouTube is to let its users download free and paid-for videos.
Despite not having the lion’s share of the adult oral care market, GlaxoSmithKline is experiencing growth and seems committed to developing three strong, distinctive brands, says Louise Jack
Iris has scooped the Volkswagen commercial vehicles integrated marketing business, estimated to be worth £8m. The pitch was run by Agency Assessments and other agencies involved are thought to include DDB, RLA and Dye Holloway Murray. Ruby, the direct marketing arm of The Red Brick Road, is believed to have been handed some of the […]