Asda extends price guarantee to 10%
Rosie BakerAsda is expanding its Price Guarantee scheme in a bid to help shoppers with rising bills in 2011 following the VAT increase.
Asda is expanding its Price Guarantee scheme in a bid to help shoppers with rising bills in 2011 following the VAT increase.
British Gas is planning to reduce its gas prices by 10% in a move that is expected to reduce the average household bill by £84 a year. The rest of the “Big Six” are expected to follow suit over the coming months. The BG cut will benefit more than 7.5 million homes when it is […]
Hearst Magazines’ Good Housekeeping has overtaken Condé Naste’s fashion title Glamour in the top 10 UK actively purchased magazines rankings table, according to the latest ABC results.
The total number of UK digital viewers has grown by 3.5 million in the past six months to 32.4 million – and Freeview, the free-to-air digital television service, has been the major factor in that growth. According to new figures from BMRB’s six-monthly Audience Interaction Monitor (AIM), Freeview added an extra 3.4 million viewers in […]
MTV UK is set to cut almost 10% of its 750-strong workforce as part of cost-cutting measures imposed by parent company Viacom. The broadcaster told staff yesterday (December 18) that it would begin a 30-day consultation on the cuts. An MTV spokesman confirms there will be “potential job losses” in the MTV UK business but […]
The UK television advertising market is expected to return to growth in 2010 after last year’s slump, according to media research company Enders Analysis.
Total UK advertising expenditure fell by 3.9 % in 2008 but plummeted 9.6 % in the fourth quarter. Newspapers have seen the biggest drop in adspend, down 12 % on 2007, continuing a trend which saw adspend drop 0.3 per cent in the previous year. In contrast, Cinema has shown itself to be the most […]
Total UK advertising expenditure fell by 3.9% in 2008 but plummeted 9.6% in the fourth quarter. Newspapers have seen the biggest drop in ad spend, down 12% on 2007, continuing a trend that saw ad spend drop 0.3% in the previous year. By contrast, cinema has shown itself to be the most robust “traditional” medium, […]
One in ten UK consumers will do their Christmas shopping on their mobiles, according to research from Tesco Direct.
Tesco has seen record profits up 10.1% to £3.4bn in the past year despite the tough conditions of the recession.
Porsche has announced it is partnering with the Volkswagen unit to create an integrated manufacturing group that unites 10 brands under one roof. The decision followed a meeting last night between Porsche and VW executives, to thrash out a strategy for Porsche’s stalled takeover of VW. “In the final structure, 10 brands shall stand below […]
Cobra Beer has launched a launched a £4m multi-channel campaign as the driving force behind its bid to become a leading beer brand in the UK.
As I reluctantly stepped below ground for a rare commute using London’s public transport system this week, I noted the carpet of discarded party political leaflets littering the floor of the tube station.
BSkyB’s marketing spend is on course to hit £1bn this year as the pay-TV company looks to build on a 76% bump in take up of its high definition television service.
Turner Broadcasting is launching the new series of Cartoon Network’s flagship Ben 10 franchise with a raft of commercial deals and initiatives, with partners aiming to capitalise on the channel’s top-rated show. Tesco is sponsoring the premiere of Ben 10: Alien Force, which shows Ben 10 aged 15. The retailer tie-in with the launch event […]
Nectar is employing the services of comedian Dom Joly to front a user generated campaign to source ideas for a wider marketing push celebrate its tenth birthday.
ABC: Northern & Shell’s OK! Magazine has overtaken Bauer’s celebrity title Closer in the top 10 UK actively purchased magazines league table, according to the latest ABC figures.
An industry initiative to tackle anti-social drinking is being hailed as the Change4Life equivalent for drinks. But that isn’t necessarily a good thing
Guardian Media Group (GMG) has reported a 10% slump in full-year sales, but says the results are better than expected in what has been a “a real test for all our businesses.”
Cadbury Dairy Milk has outlined a 10-year brand communications platform strategy called Joyville in a bid to reconnect its brand marketing to its products.