How Gousto is looking to change perceptions around price
Chris SutcliffeGousto is focusing communication on the “relative value” it offers as it competes with not only others in the category but supermarkets at both ends of the spectrum.
Gousto is focusing communication on the “relative value” it offers as it competes with not only others in the category but supermarkets at both ends of the spectrum.
Welcome to the Marketing Week Christmas blog where you’ll find all the latest festive advertising news in one place.
On the brink of administration and looking for a new buyer, the retailer needs some love if it’s going to survive on the UK high street.
Home improvement retailer Wickes says it has increased its female customer base by 69% thanks to its “proactive marketing to women”.
The retailer claims value is still at the ‘centre of its gravity’, while work on a proposed pan-partnership loyalty scheme continues.
A LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
Diageo has increased its marketing investment by 60% since 2017 and intends to continue to step up this spend, despite lowered projections for its profit and sales.
Both Aldi and M&S Food have scored the highest possible long-term effectiveness rating of 5.9 stars on System1’s Test Your Ad platform. Both ads see the return of brand characters from previous festive campaigns.
The Ireland-based fashion retailer attributes investment in its digital offering for better-than-expected performance in the face of high street challenges.
Despite a 79% decrease in profits, and the fallout from the This Morning scandal, CMO Jane Stiller insists the ITV brand is in a strong position as she looks ahead to a more positive second half.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From new data showing consumers are becoming increasingly cost conscious to Unilever’s CMO underlining the importance of getting product and price right before looking at purpose, it’s been a busy week. Here is my take.
At a recent Bynder event, Forrester guest speaker Phyllis Davidson shared invaluable insights that can help marketers and CMOs enhance their content strategies and engage with their target audiences effectively.
ITV’s CEO says it’s “impossible to tell” when advertising revenue will recover but there’s “no feeling” it’s not going to be OK and she is optimistic going into the second half of 2023.
The MoneySuperMarket Group saw significantly more revenue generated through both CRM and pay-per-click in the first half of the year, and debuted a brand campaign, which it hailed as its “best performing to date”.
More distinctive ads are more memorable, and the holy grail is creative that stands out while also conveying the brand’s core message.
We arm you with all the numbers you need to tackle the week ahead.
Sainsbury’s saw a return to volume growth in its most recent quarter, with CEO Simon Roberts suggesting its investment in lowering prices has helped to improve value perceptions.
The online supermarket is injecting a heavy dose of humour into its latest campaign, as well as focusing on value, as it looks to win over customers.
We arm you with all the numbers you need to tackle the week ahead.
Kit Kat is hoping to create the ‘world’s biggest break’ with a Facebook app that invites fans to create amusing video messages that will be shared with friends during an online event.