Consumers more welcoming of cold calls (if they are warm)
David ReedAttitudes towards unsolicited marketing via landline telephones have softened significantly – but only if the caller is a company already known to the consumer.
Attitudes towards unsolicited marketing via landline telephones have softened significantly – but only if the caller is a company already known to the consumer.
National Trust has appointed former Dyson global marketer, Clare Mullin to help with ongoing efforts to build its brand and reach a wider audience.
Consumers are more likely to offer their personal details to a brand that is seen to be transparent, rather than in return for a cash reward, according to fast.MAP/DMA research
Npower’s sponsorship of the the Football League could end next year after football chiefs confirmed that a new deal had yet to be agreed.
Costa Coffee has segmented its stores into “recharge” or “relax” outlets and will adapt outlets to reflect their local area, one of several initiatives the coffee chain is preparing to enhance customer experience.
Warner Bros UK has signed up a raft of partnerships with brands, including Pizza Hut and The Feel Good Drinks Company, for its forthcoming Yogi Bear 3D film.
Former Kimberly Clark executive Troy Warfield has joined car rental company Avis Budget as group commercial director for Europe, Middle East and Africa.
Radio Times is introducing a free branded electronic TV guide via Freeview, in a bid to boost its digital offer.
Fairtrade is to overhaul its campaign strategy in a bid to drive year round support by targeting different audiences at different points in the calendar.
There was no way to dress up Nokia’s fourth-quarter results report yesterday (27 January) – the figures were certainly not rosy. Nokia’s accountants must have felt shooting pains in their fingers as they typed in each digit of the bleak financials: profit down 21% for the three months to December, full-year sales at a lower […]
FMCG joined the finance sector to become the joint biggest spender on digital display ads in the first half of this year, according to a study.
Manchester United is now ranked as the “most valuable sporting team in the world” as its brand value has more than doubled under the Glazer family’s ownership, according to a report.
IAB Mobile Engage: Unilever says mobile has become the enabler for its entire communications model, a year on from its first ever iAd campaign.
PepsiCo UK, which owns Tropicana, Pepsi, Quaker and Walkers, has admitted it has missed some of its short-term targets on developing healthier products set out last year.
I remain a social media sceptic. Although Facebook is an important and incredibly useful tool for many brands, its impact has been wildly overstated on three fronts. First, the belief that social media somehow changes or even revolutionises the business of marketing communications. Second, the widespread promotion of social media as a relevant tool for […]
Analysis: News Corp kickstarted a multi-pronged communications strategy today (15 July) to disinfect its “toxic” corporate reputation, and that of its brands, in a bid to convince advertisers and readers that it is still safe to be associated with its media properties. REBEKAH BROOKS The media giant lit the fuse of its clear-up operation by […]
What links MasterCard, Nike and Sony? Research commissioned by Marketing Week reveals that the British public wrongly believes all three brands are official Olympics sponsors.
Find out why advertisers are demanding more data for TV, click here For a viewpoint with Santander’s director of brand and communications, click here For a viewpoint with Moneysupermarket’s director of consumer marketing, click here For a viewpoint with Honda’s marketing director, click here My biggest issue at the moment is that eHarmony advertises for […]
Is TV still living in the past?: Why advertisers are demanding more data.
News International is placing full-page apology ads across a range of national newspapers as part of a raft of marketing activities to repair the company’s tarnished brand perception.