Channel 4 appoints head of digital
Jessica DaviesChannel 4 has appointed MEC’s head of digital strategy Carl Read to the role of digital lead, replacing Ed Couchman following his move to Facebook. Read full article here.
Channel 4 has appointed MEC’s head of digital strategy Carl Read to the role of digital lead, replacing Ed Couchman following his move to Facebook. Read full article here.
Channel 4 has promoted Sarah Owen to head its marketing team and fill the gap left by Rufus Radcliffe, who left the network to join ITV earlier this year.
Vallance Carruthers Coleman Priest has snatched the 4 million advertising account for Muller Rice to add to its recent Muller Corner win. The agency pitched against TBALondon for the Muller Rice account and the win sees VCCP strengthening its grasp on Muller business. It was handed the advertising account for the 18 Muller Corner yoghurt […]
Channel 4 is launching its first new TV channel since 2005, which will use social media buzz to influence its scheduling and round up its most popular content from the past seven days.
Channel 4 is preparing to launch a redesigned catch-up online TV service in March following the demise of Kangaroo. The broadcaster’s CatchUp service will complement 4oD by allowing viewers to watch programmes from the last 30 days for free. The new player, which uses Flash technology partly to allow Apple Mac owners to access the […]
Volkswagens commercial vehicles division has signed a deal with Channel 4 to sponsor the broadcasters new Adventure on 4 programming strand.
Channel 4 is readying a brand marketing push to be “more explicit” about its public service remit in a bid to change people’s preconceptions of it.
Channel 4 has launched a multi-million-pound strategy to build its understanding of and relationship with its audience and advertisers.
Apple has unveiled the iPhone 4, which will be launched in the UK on 24 June. Its mobile advertising platform iAd will launch on 1 July.
Channel 4 has reported a record share of peak viewing and TV advertising as the broadcaster awaits greater clarification about its funding model and future strategy. Channel 4 saw its share of peak viewing rise 1% to 12.7% and share of TV advertising jump to 24.1% in 2008. However, the company forecasts TV ad revenues […]
Channel 4 is preparing to launch a new interactive, dual-screen gameshow following the success of The Million Pound Drop Live. Read the full story here.
TV catch-up aggregator SeeSaw has lost its content deal with Channel 4 the broadcaster’s former CEO – and SeeSaw chairman designate – Michael Jackson.
Channel 4 has seen a surge in late advertising requests from both sponsors and non-sponsors of the Paralympics as viewing figures for the event have far exceeded expectations.
Channel 4 is planning to offer its first demographic ad targeting this autumn following the pending overhaul of its TV catch-up portal.
ITV and Channel 4 content will be available on the Sony PlayStation3 from later this week.
Channel 4 is to launch 30 multiplatform-themed events across the UK in bid to discover new digital and converged TV content ideas. Read the full story here.
Channel 4 is to step up the development of online games based on television shows, following the appointment of its first ever games “champion”.
Broadcaster launches short-form video hub and ROI study as it bids to ‘transform’ digital advertising trading.
Channel 4 Education has teamed up with Barclays to launch a £100,000 fund to identify young people with business acumen.
Channel 4 has appointed Dan Brooke to the newly created marketing and communications director role.