Gap pledges to ‘up its game’ on marketing amid effectiveness push
Charlotte RogersThe clothing giant promises to regain “legendary marketing” status and move away from tactical executions through a commitment to effectiveness.
The clothing giant promises to regain “legendary marketing” status and move away from tactical executions through a commitment to effectiveness.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
EA Sports’ top marketer on what goes into rebranding a product with 30 years of heritage – and how utilising strong partnerships and data brought it to life.
Retailers, such as H&M, are increasingly beginning to charge for returns, which isn’t going down well with consumers. So what can marketers do to mitigate the impact?
Distinctive brand assets are widely seen as crucial in creating mental availability for brands, yet a new study classes only a small minority as truly distinct, suggesting brand codes are not being deployed to their full potential.
Apple continues its reign as the world’s most valuable brand, according to Kantar’s BrandZ global top 100, but Amazon falls back to fourth.
We arm you with all the numbers you need to tackle the week ahead.
Escaping dependence on price promotions is a tough challenge, but it’s achievable with Mark Ritson’s systematic approach.
What are the latest developments in the worlds of streaming and CTV, in the context of the longer-term decline in broadcast TV viewership?
Dr Martens saw a stronger performance in its European market versus the US during its 2023 financial year, something which it attributed to a greater focus on its core boots business in Europe.
The Christmas season invites marketers to launch brand new campaigns but there is a growing body of evidence that continuity of ongoing campaigns can offer greater benefits.
In the week since launching Suki’s Steps, Suki Thompson, the founder of Let’s Reset and Oystercatchers, has already raised £72,000 for Macmillan Cancer Support.
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
TV is among the strongest media for landing effective advertising messages, argues analyst Peter Field – but “the god damn effective” channel remains undervalued compared to its nearest digital rivals considering the business outcomes it offers.
Brands are set to focus on monetising their existing valuable users rather than offering ‘free’ entry points and products that cut into their bottom lines.
From the purpose backlash and a crackdown on advertising vices to the decline of the meat-free category, 2023 has not been a good year for everyone in the marketing world.
The Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.
The GfK Consumer Confidence Index demonstrates a positive uplift in consumer confidence – but the impact of the Autumn Statement is yet to be felt.
The sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.