Costa’s £10m tongue
Ruth MortimerCosta Coffee, the Marketing Week Engage Awards Brand of the Year 2011, gives Ruth Mortimer exclusive behind-the-scenes access to how research fuels its rapidly expanding global operation.
Costa Coffee, the Marketing Week Engage Awards Brand of the Year 2011, gives Ruth Mortimer exclusive behind-the-scenes access to how research fuels its rapidly expanding global operation.
The most valuable UK, North American, Asian, Continental European and Latin American brands, according to Millward Brown’s annual BrandZ report.
Waitrose is launching its biggest ever value driven campaign to reiterate its price commitments in the wake of Tesco’s Big Price Drop initiative.
Abta Travel Conference: Financial anxiety is driving new trends in the travel industry with holidaymakers changing their booking patterns and valuing price over the reassurance of trusted brand names.
Marketing Week charts the history of the News of The World from its launch in 1843.
Procter & Gamble, owner of brands such as Pantene, Bold, Gillette and Fairy, reports net sales in the second quarter rose 2% to $21.3bn (£13.3bn).
The furore surrounding the hacking scandal at News of the World has heated up with more advertisers suspending their accounts with the newspaper and political pressure for the government to delay its decision on NewsCorp’s bid to take full control of BSkyB.
Procter & Gamble says rising prices has helped increase sales in the first quarter of the year.
VisitBritain has signed up three sporting champions to promote Britain overseas in its latest series of celebrity videos.
Specialist social media sites are emerging to attract smaller communities of users and advertisers who share common interests.
Retailers should maximise their use of video and image content on their websites to boost their Google search visibility, claims a study.
Top brands are piggybacking on the brand equity of other companies to overshadow competitors or gain an advantage in the marketplace. But be warned, these campaigns can be very successful or backfire miserably.
Diageo is to launch a range of Guinness branded peanuts and cashews as it looks to exploit the growing UK snacks market.
Research seen exclusively by Marketing Week suggests that brands wishing to provide contactless payment services will need to form partnerships with the financial sector if they are going to win consumers’ trust. By Maeve Hosea
Marks & Spencer’s claim that its “trusted brand” can create a successful alternative in M&S Bank to the UK’s high street banking giants has been given weight by data that finds perception of its financial services brand far exceeds the majority of high street banking giants.
Toyota has been named the world’s greenest brand by Interbrand.
Microsoft UK’s consumer head Ashley Highfield is to join Johnston Press as CEO, replacing outgoing chief exec John Fry.
A G Barr, owner of the Irn-Bru, Rubicon and Strathmore soft drink brands, has vowed to maintain marketing spend in the second half of the year to hold its share of the “volatile” soft drinks market.
Radio stations, both big players and new entry names, are playing with online formats to give advertisers deeper and interactive access to listeners. Morag Cuddeford Jones investigates. Radio, traditionally viewed as one of the advertising world’s more workaday resources, is undergoing something of a makeover. With the analogue radio switch-off still proposed for between 2015 […]
Homebase is hoping its female focused strategy will boost performance as parent company Home Retail Group reports a slide in sales and profit.