Advertising, gender diversity, brands and charity: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
We arm you with all the numbers you need to tackle the week ahead.
The BBC has appointed FMCG marketer Charl Bassil as its first chief brand officer as it looks to strengthen its position in the face of significant challenges.
Private ownership means Mars can be ‘bold’ and think about the long-term health of its business without being distracted by short-term thinking, says senior brand director and business unit director, Kerry Cavanaugh.
François Bazini says brands “get lost” when they look for growth in the wrong places and explains why it was so important for Ribena to bring back its ‘Berries’ characters.
From Barbie’s brand extension and the Bud Light controversy to Tesla’s price drop and the rise of AI, Marketing Week’s trusted columnist reveals his biggest marketing moments of the year.
The UK’s two major discounters reported significant success over the festive period, with a focus on both pricing and product having driven sales.
Executive coaching can give business leaders new understanding of their teams, empowering them while also encouraging them to challenge themselves.
Car manufacturer Renault is seeking to reinvent itself in the eyes of younger consumers, with a new campaign that urges them to ‘Rethink. Renault’.
The online-only bank has launched a new brand platform, as it believes it has hit its goals around awareness and is now prioritising brand salience.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the changing role of the CMO to the need to speak the language of the boardroom, it’s been a busy week. Here is my take.
There is real clarity in simplicity, but it takes hard work and awareness. Here are three simple approaches marketers can take to achieve that sometimes elusive goal.
The latest research from Women’s Sport Trust shows 46.7 million people watched women’s sport on linear TV last year.
Technocratic marketing speak is picking up where supercalifragilisticexpialidocious left off – and it’s not making anyone’s job any easier.
Unilever’s performance “needs to improve”, CEO Hein Schumacher told investors, outlining an action plan involving innovation, a refreshed approach to superiority, and brand investment.
Cadbury is a brand committed to consistency, but the pressures of delivering short-term as well as long-term growth means that path isn’t without its challenges, says brand lead David Clements.
The clothing giant promises to regain “legendary marketing” status and move away from tactical executions through a commitment to effectiveness.
We arm you with all the numbers you need to tackle the week ahead.
From M&S to Guinness to Cadbury, the Marketing Week team reveals the second six campaigns that make up our best of 2023.
Research from broadcaster ITV and effectiveness measurement platform System1 reveal significant headroom for environmentally-focused advertising.
Despite increasing prices, the footwear brand says it has “not seen any impact” on sales in the UK and EMEA, but the US continues to drag down its overall performance.