Top ten YouTube ads in May
Alison MillingtonParenting and Irn-Bru appeared alongside Champions League Football on the leaderboard for the top ten YouTube ads in May.
Parenting and Irn-Bru appeared alongside Champions League Football on the leaderboard for the top ten YouTube ads in May.
Sponsors Adidas, Nissan and Heineken will use the Champions League Final on Saturday (6 June) to push inclusivity and innovation messages as they look to take advantage of the global audience for the event in Berlin.
Three ways marketers can grow brand equity in the face of unprecedented price drops
Marketing Week presents the key talking points from an exclusive breakfast briefing on Programmatic Branding, held in partnership with DoubleClick by Google.
European companies make up a smaller number of Millward Brown’s top 100 brands than last year and comprise a smaller proportion of the list’s total brand value, with the continent’s key industry’s suffering compared with fast-growing Asian tech businesses.
McDonald’s announced last week that as part of its turnaround strategy it will stop “sweeping talk to millennials”. Nonetheless, reaching the 18 to 34 age group through aspirational marketing is a strategy many brands are still racing to employ.
Marketers rate search engine optimisation as the best channel for return on investment, but they can’t be complacent as search is constantly changing, most recently through Google’s new algorithm update favouring mobile-optimised sites.
Volvo has partnered with Swedish DJ Avicii in its first global campaign in an effort to mark a “new generation” of the brand as it looks to change its image from predictable to “progressive”.
Brands marketing just one product attribute can become vulnerable to changing consumer attitudes.
Korean car brand Hyundai will continue to utilise high art within its global marketing programmes to stand out amid “narrow and automated” rivals, according to Glen Flaherty, chief strategy officer at Hyundai’s communications company Innocean Worldwide Europe (IWE).
As fans consume more digital content, sponsors need high-tech strategies that don’t neglect traditional supporters.
Car marque Jaguar has agreed a three-year deal to become the first official car partner of the Wimbledon Championships.
Marketing spend grew at an accelerated pace in the first quarter of 2015 according to the latest IPA Bellwether Report, published today (15 April), as marketing executives grow more optimistic about financial prospects despite the uncertain political climate.
Mazda is hoping its new collaboration with Talenthouse, a platform which connects brands and creatives, will bring it closer to under-35 car buyers as it prepares to launch two more new cars this year.
To celebrate the launch of the 2015 Honda CR-V, the Japanese car brand has launched a new multimedia campaign, which aims to communicate its never-ending quest for quality.