Vimto targets teens with £5m push
Russell ParsonsVimto is to change its positioning to target teenagers with the launch of a £5m marketing campaign.
Food & Drink
Drinkaware relaunches to present facts on alcohol
Russell ParsonsAlcohol charity Drinkaware has relaunched today (June 4) with a new logo and mission to present “the honest facts” about alcohol.
Food retailers ‘winning battle against obesity’
Mary-Louise ClewsFood retailers from Asda to Burger King are helping win the fight against obesity, according to a new dossier from the British Retail Consortium (BRC).
Telegraph TV announces New Zealand Lamb as show sponsor
Luan GoldieTelegraph Media Group (TMG) has launched a food programme called Five Minute Food for its online TV channel.
Cobra bought by owner and rival
Russell ParsonsCobra Beer has been bought by a joint venture between Moslon Coors and founder Laran Bilimoria for an undisclosed fee.
Tesco greens-up but faces new allegations
Mary-Louise ClewsTesco will start providing electric car charging facilities in a bid to showcase how business can lead consumer adoption of “greener lifestyles.”
Thandie Newton spearheads Martini’s repositioning drive
Marketing WeekDrinks brand plans to tap into ‘drinking with sophistication’ trend. By Branwell Johnson
Marketers turned off by idea of health warnings
Marketing WeekSupermarkets should not have to display health warnings next to alcoholic drinks is the consensus among marketers. Of those surveyed by marketingweek.co.uk, 56% say supermarkets should not be forced to display the warnings compared with 40% who say they should. The question comes a week after the Government unveiled plans to force supermarkets to display […]
Glenfiddich sets sights on a younger target market
Marketing WeekGlenfiddich Single Malt Whisky is aiming to attract younger drinkers with the launch of its first global CRM programme, Glenfiddich Explorers. A key element of the initiative will revolve around the Glenfiddich Explorers website created by Kitcatt Nohr Alexander Shaw. It will feature new content and will aim to drive greater interactivity among “smart, modern […]
Big Brother part of £12m Lucozade Energy campaign
GlaxoSmithKline is launching a major £12m marketing campaign for its Lucozade Energy brand with the activity tying up with its sponsorship of reality show Big Brother. Lucozade Energy will become the first major grocery sponsor of the Channel 4 programme which is due to return to screens for its tenth year on June 4. Last […]
Walkers offers chance to train with Monty Panesar
Marketing WeekWalkers, the PepsiCo-owned crisp brand, is launching a new promotion as part of its “Gary’s Great Trips” campaign, offering consumers “VIP” trips and a private training session with English cricketer Monty Panesar.
Alcohol industry in the dock on promotions
Russell ParsonsAlcohol retailers and producers have been defending the role of promotions today (May 14) in the misuse of alcohol as Government pressure to curb irresponsible marketing is stepped up.
Swine flu outbreak puts food and airline sectors on alert
Marketing WeekThe outbreak of swine flu in Mexico has hit airline and travel companies, with shares falling in British Airways and Carnival Group Cruises, and there is concern that the pork industry may also suffer. Soy and corn prices in the US have already fallen following fears the flu outbreak could lead to a drop in […]
Starbucks debuts new rewards for card holders
Marketing WeekStarbucks UK & Ireland has launched a new Rewards programme for new or existing Starbucks Card holders.
Cobra Beer CEO quits in midst of companys sale
Marketing WeekCobra Beer chief executive, Adrian McKeon, has reportedly stepped down in the midst of a planned sale of the UK drinks company. McKeon joined Cobra in 2007 after having spent two years at Beam Global Spirits & Wine UK as managing director. There is now mounting speculation that the UK arm of the business, owned […]