Kopparberg readies music campaign to broaden appeal
Russell ParsonsKopparberg UK is to launch a campaign for its fruit cider brands featuring unsigned rock band The Joy Formidable as it looks to broaden its appeal to young music-loving drinkers.
Kopparberg UK is to launch a campaign for its fruit cider brands featuring unsigned rock band The Joy Formidable as it looks to broaden its appeal to young music-loving drinkers.
Anheuser-Busch Inbev (AB-Inbev) says World Cup-themed marketing campaigns helped boost UK sales of its flagship Budweiser brand in the first quarter.
Dragon’s Den star Levi Roots is to launch a free concert to promote his range of Chilled Caribbean Meals.
Hovis is to invest £5m towards an integrated marketing campaign for its newest loaf, Hovis Hearty Oats.
Anheuser-Busch InBev (AB-Inbev) is to extend the Budweiser brand with a new drink targeting consumers in their early 20s.
Marmite is partnering with Selfridges to bring back its pop-up stores.
AB InBev has appointed former Heineken UK marketing director Iain Newell to lead marketing for its flagship Budweiser brand in Western Europe as the brewer looks to increase its market share outside the US.
Nestlé is unveiling its new ad featuring the four adults who will impersonate the Milkybar kid in the second phase of the product’s ’biggest spend’ campaign.
Kerry Foods is to launch a nationwide active trial campaign this month for its new range of freshly prepared meals Mumbai Spice.
Wrigley’s has launched its first custom-packaging offer where customers can personalise its Extra sugar free chewing-gum packs.
Beck’s is launching a sales promotion across three of its brands to further cement its relationship with art and music.
Starbucks has unveiled the first of its UK coffee houses to use its new brand logo and eco-store design.
AB Inbev says Budweiser’s sponsorship of the World Cup and new product launches helped boost share and volume sales in the UK last year.
SABMiller is to launch Czech lager Kozel in the UK as it looks to exploit the growing popularity of lower-strength lagers.
KFC is to replace its 50-year old strapline Finger Lickin’ Good as part of a wider health conscious strategy.