Heineken brings online ad to TV
Rosie BakerCheck out the latest Heineken ad here.
Food & Drink
AB-InBev bullish after losing Bud trademark case
Russell ParsonsAnheuser-Busch InBev (AB-InBev) insists the decision to deny its flagship Budweiser brand a European Union-wide trademark will have “no effect” on business.
Ryvita launches new TV ads
Joe FernandezRyvita is launching a television advertising campaign, aimed at introducing more women to the crispbread brand.
Inbev names Stella marketing chief
Russell ParsonsAnheuser-Busch Inbev (AB Inbev) has promoted James Watson to oversee marketing for its flagship Stella Artois brand in Western Europe as the drinks maker looks to build on the recent resurgence of the brand.
Unilever beefs up marketing teams with new recruits
Rosie BakerUnilever, the owner of brands including Dove and Peperami, is to beef up its marketing capacity by recruiting 30 new marketers and a UK brand director.
New report into marketing of alcohol criticises parliamentary evidence base
David BurrowsA new study on the impact of marketing on alcohol consumption heavily criticises the evidence base being used to create national health policy and in turn push for further regulation.
Waitrose campaign to lift winter blues
David BurrowsWaitrose is hoping to banish its customers’ winter blues with the launch of the ‘campaign for a joyful January’.
Stella brand aims to capture upmarket drinkers
Branwell JohnsonAB InBev UK is to launch Stella Artois Black to widen its portfolio with a product for the premium market.
Marketers must mend corporate reputations
Branwell JohnsonMW Live: Birds Eye chief executive Martin Glenn called on marketers to address their reputations both with consumers and the financial community at today’s Marketing Week Live event (July 1).
AB Inbev ponders sale of Tennent’s beer brand
Russell ParsonsAnheuser-Busch InBev could be ready to sell its Tennent’s beer brand in a bid to reduce debt.
AB Inbev hails “vital” marketing role in sales bump
Marketing WeekAnheuser-Busch InBev plans to boost marketing investment after acknowledging the “vital” role it played in lifting first-half revenues.
AB Inbev appoints Publicis agencies
Marketing WeekAnheuser-Busch Inbev has appointed two Publicis Groupe agencies to handle global creative duties for its Beck’s brand.
Legal experts warning over Pimm’s dispute
David RattrayDiageo’s legal action against Sainsbury’s over the supermarket’s alleged copying of its Pimm’s brand could have “far-reaching” implications, say legal experts. The drinks giant has issued legal proceedings against the retailer over an “intellectual property matter” related to Sainsbury’s Pitchers brand (pictured). The supermarket has previously described its gin-based drink as its “own version of […]
Suso switches efforts to target teenagers
David RattraySuso Drinks is spurning traditional advertising to instead drive growth through the launch of its first national schools campaign.
Interbrand BGB survey sees Google and Amazon rise
Marketing WeekGoogle and Amazon are the big winners in Interbrand’s annual Best Global Brands report with the highest gains in brand value while Coca-Cola remains on top.