Domino’s partners with Virgin Wines
Rosie BakerDomino’s has partnered with Virgin Wines club as part of its efforts to appeal to a wider range of customers by offering an upmarket dining experience.
Food & Drink
Budweiser looks to FA Cup to build brand
Russell ParsonsBudweiser has a been unveiled as the title sponsor of the Football Association’s flagship club football tournament, a partnership both are hoping will grow the respective brands in the UK and internationally.
Starbucks drops name from logo
Russell ParsonsStarbucks has dropped its name from its logo as the company prepares to expand its product range.
The Secret Marketer on Diageo’s funding of new government drive
David CoveneyMy comments about the organisational challenges that a department manager faces when a team member goes on maternity leave (MW 26 May) led to a couple of readers accusing me of a secret prejudice against women who decide to have a family. First, I apologise unreservedly if my comments caused offence. This was most certainly […]
Kingsmill slices through confusion in seeded category
Rosie BakerKingsmill is launching a new range of seeded bread to appeal to consumers usually put off by seeded loaves.
Tango unveils music-themed £2.5m promotion
Joe FernandezTango is trying to build an association with music this summer, supported by a £2.5m summer campaign.
Soaps accused of “glamorising irresponsible drinking”
Russell ParsonsThe makers of soaps such as Eastenders and Coronation Street are down-playing the negative effects of excessive drinking by not featuring characters suffering from hangovers or drink-related accidents, according to alcohol information service Drinkaware.
Stella ad directed by Wes Anderson
Mary-Louise ClewsPremium lager brand Stella Artois has recruited Hollywood directors Wes Anderson and Roman Coppola to direct its new campaign. The Le-Apart-O-Matic ad is for Stella Artois 5% and features a suave Frenchman showing off his stylised 60s apartment where everything is automated to impress a woman. Anderson is the director of Fantastic Mr Fox and […]
AB Inbev buoyed by Stella Cidre success
Russell ParsonsAB Inbev claims that Stella Cidre, its first foray in to the UK cider category, has grabbed a 16% share of the premium cider market after just three months on the shelves.
The Secret Marketer on the service station battleground
David CoveneyI am looking forward to a full week in the office after the bank holiday recess. I am hopelessly behind on all things admin, not helped by spending most of last week out of the office as I presented at a series of regional sales meetings. My week on the road is an annual pilgrimage […]
Little Chef cooks up a new look
Rosie BakerLittle Chef is launching a convenience food range and overhauling its menu and service offer to accelerate its modernisation strategy.
Waitrose commits to crowdsourcing after pudding launch
Rosie BakerWaitrose has unveiled its first customer-created product and plans to increase the use of crowdsourcing in its future product development.
Dukan Diet takes on WeightWatchers with digital push
Rosie BakerFrench diet plan, the Dukan Diet, is ramping up its online marketing in the UK to compete with more established diet programmes such as WeightWatchers and Rosemary Conley.
Gü introduces master brand
Rosie BakerDessert brand Gü is restructuring its portfolio of Gü Chocolate and Frü Fruity Puds sub-brands under one master identity designed around eating occasions.
Cadbury launches dancing clothes ad
Rosie BakerCadbury Dairy Milk is launching its latest Glass and a Half Full Productions brand ad as part of a £6.2m campaign. The “charity shop” ad features second-hand clothes coming to life and dancing to Jermaine Stewart’s 80s hit ’You Don’t Have To Take Your Clothes Off’. The TV ad launches today (6 May) in the […]