TNT Post restructure hands marketing chief more power
Branwell JohnsonRoyal Mail’s Dutch rival signals its intentions by creating marketing and customer services director role.
Utilities
Npower drops cricket stars to ‘reflect mood’ of recession
Marketing WeekEnergy company unveils animated character ads to push its Ashes tie-up. By Russell Parsons
Etail 3.0 takes customer service to next level
Marketing WeekAll around the UK high street stores lie abandoned. But this is not just a symptom of the recession taking its toll on consumers. It’s also a sign of “etail 3.0” – a new wave of online retailers offering shoppers a better experience, product range and value than they can find offline. The first wave […]
British Gas appoints Rufus Leonard as lead digital agency
Marketing WeekBritish Gas has appointed Rufus Leonard as its lead digital agency following a three-month pitch process. The agency, appointed on 1 May, will lead the company’s website redesign strategy and develop its plans for online sales, online self-service and customer engagement. Benjamin Braun, head of online services at British Gas, said the utilities company wanted […]
EDF reviews media
Marketing WeekEDF Group has launched a statutory review of its media planning and buying accounts in the UK and France. The review is being led from the energy company’s base in France. The group currently works with Media Planning Group, which was appointed to the UK business two years ago, for media duties in both territories. […]
Npower tackles retention with rewards scheme
Marketing WeekNpower is testing a customer retention programme that it hopes will turn customers into “fans”. Npower Select offers dual fuel monthly direct debit customers a choice of 100 off their annual energy bill or alternatives that include 120-worth of Marks & Spencer vouchers or 140-worth of RAC breakdown cover. The offer is being sent to […]
The importance of trust
Marketing WeekIn the aftermath of the economic crisis, consumers are not worried if their banks, financial services companies and insurance brokers are caring as long as they’re upright, honest and trustworthy
E.ON appoints DLKW to handle advertising
Marketing WeekEnergy supplier E.ON has appointed Delaney Lund Knox Warren to handle its 20 million advertising business.
British Gas signs 15m swimming sponsorship
Marketing WeekBritish Gas has signed a 15m deal to sponsor British Swimming as the sports governing body looks to build on swimmings growing popularity in the wake of British gold medal success at last years Olympics.
British Gas to cut charges by 10%
Marketing WeekBritish Gas is planning to reduce its gas prices by 10% in a move that is expected to reduce the average household bill by £84 a year. The rest of the “Big Six” are expected to follow suit over the coming months. The BG cut will benefit more than 7.5 million homes when it is […]
British Gas ramps up communications to repair brand reputation
Lara O'ReillyBritish Gas is stepping up its marketing activity in a bid to arrest its haemorrhaging brand reputation after coming under fire from both the energy regulator and consumers in recent weeks.
Toyota ranked top global green brand in Interbrand study
Branwell JohnsonToyota has been named the world’s greenest brand by Interbrand.
BP oil spill hits brand reputation more in the US than the UK
Jennifer WhiteheadBP’s reputation has not been hit as badly in the UK as it has in the US following the oil spill in the Gulf of Mexico.
BP continues attempts to restore brand reputation
Joe FernandezBP is attempting to prevent further brand damage from its oil spill crisis by offering to pay for the construction of six sand barriers off the coast of the US state of Louisiana.
Shell tops table in survey of corporate reputation values
Russell ParsonsCorporate reputation is worth a total of £480bn a year to the UK’s 350 biggest companies, according to a study by Echo Research and Bestra Brand Consultants.