The campaign will highlight research from the NSPCC that suggests a third of teenage girls and 16% of teenage boys have experience of sexual violence from a partner, without realising this constitutes assault.
A TV ad, which will be screened during youth programmes such as E4’s Skins, will depict a boy coercing a girl into sex at a party, despite her pleas to stop. A double of the boy will appear as if watching the scene from behind a glass pane, while a voiceover asks: “If you could see yourself, would you see rape?”.
The campaign will also be shown in cinemas and online.
Deputy Prime Minister Nick Clegg says the campaign aims to show that rape is not just about violent attacks by strangers.
He adds: “We want to bring this issue out into the open and get young people talking about the importance of consent. The campaign will give teenagers the facts and support they need to recognise abuse and form healthy relationships.”
Equalities minister Lynne Featherstone says the campaign aims to “dispel the myths that can lead to acceptance of rape in relationships”.
“Bringing the issue out in the open will help teenagers feel confident about challenging abuse when they see it and ultimately protect potential victims,” she says.
It was created by Rainey Kelly Campbell Roalfe/Y&R