Thriving brands transport value
Marketing WeekRetailing may be in the throes of globalisation fever, but domestic glory is all too often elusive away from home. Brand values have to be communicated carefully, and stay relevant.
Retailing may be in the throes of globalisation fever, but domestic glory is all too often elusive away from home. Brand values have to be communicated carefully, and stay relevant.
Sony Playstation is to be the ninth official sponsor of the Euro 2000 football championships taking place in the Netherlands and Belgium next summer. Playstation marketing manager Darren Carter confirmed the deal, which will cost £6.25m, as the company revealed its plans to back the console with a £20m marketing spend this year. The move […]
Strong brand names, good distribution and early trade promotion are driving newly-launched products ahead in the packages goods market.
Bass Leisure Retail plans to rebrand up to 380 of the 550 Allied Domecq pubs it is to acquire from Punch Taverns in a £995m deal. The pub giant is poised to convert 130 of Allied’s town centre pubs, including Firkin and Scruffy Murphy’s outlets, into Bass-branded bars such as O’Neill’s, All Bar One and […]
Allied Domecq Spirits & Wines has lost worldwide product innovation chief Richard Gowar, who is leaving amid rumours of a split with global marketing director Todd Martin.
American publishing giant Time Inc is looking for a new president for Europe, the Middle East and Africa following the departure of Richard Atkinson, who has been promoted to chief financial officer and executive vice-president at Time headquarters in New York. Atkinson was responsible for Time’s publishing activities in Europe, the Middle East and Africa, […]
Associated New Media has sold 60 per cent of its 100 per cent stake in Soccernet, the football Website, to Disney subsidiary The Buena Vista Internet Group, in a bid to convert the site into a genuinely global soccer portal. The move will leave the Daily Mail & General Trust with a minority stake. The […]
For businesses teaming up with charities, cause-related marketing must be treated as seriously as any other marketing tool. The rewards can be high, but come with significant risks.
Channel 5’s relaunch of Seventies TV team gameshow It’s A Knockout is to be sponsored by pub and restaurant chain Beefeater as part of a &£1.5m campaign celebrating the company’s “Britishness”. The Whitbread-owned group has also signed up celebrity chef Brian Turner for a series of 20 three to five-minute programmes on British food, which […]
Motive Communications is on the verge of parting company with Casio-owned G-Shock Watches’ &£1.5m media account. It is understood the agency is unlikely to agree new financial terms after an 18-month relationship. G-Shock’s creative work is with Doner Cardwell Hawkins, which won the business with Motive in April last year. The client uses mainly press […]
Scottish Telecom has parted company with its agency Faulds Advertising amid speculation that it may change its name and be floated on the stock market. Faulds has handled Scottish Telecom’s creative and media accounts since 1994, but spend has dwindled – to under &£1m last year, according to AC Nielsen – as the company has […]
AOL UK, the Internet service provider (ISP), has appointed marketing consultant Keith Hawkins as marketing director to oversee the launch of the subscription-free Internet access service, Netscape Online. Hawkins replaces Karen Thompson, who was recently promoted to managing director. He will be responsible for developing overall brand strategy, including Compuserve, the business ISP which AOL […]
IPC lad mag Loaded and Flextech-owned men’s channel Bravo are close to finalising a masthead TV deal which will bring the title that galvanised the men’s magazine sector to television for the first time. The series of 12 short programmes will feature male lifestyle interests such as sport, travel and women. The two companies are […]
While misfits’ opinions sell newspapers in the West, in Russia they are treated merely as rubbish – and dumped accordingly.
Somerfield has accused Leo Burnett managing director Stephen Whyte of misleading his employees over the circumstances surrounding the agency’s loss of its &£13m advertising account. In a letter to Marketing Week, Somerfield accuses the agency of a “180-degree misrepresentation of the facts”. The supermarket claims it sacked Burnett two weeks ago for failing to come […]