In the article by George Pitcher, entitled, “Will Japanese Car Makers last in a euro-isolated UK?” (MW January 11). He does not give any indication of the price that sterling would have to enter the euro, to make Nissan competitive. Surely, the price of entry is crucial, otherwise, going in at today’s rate could lock […]
Regarding “The 50 Top UK Retail Websites” (MW December 7), not all retailers are focusing their efforts on becoming “dot-com” retailers. Many are using the Internet as a marketing communications vehicle to support their offline retail estate. One such case, which featured in your evaluation, is our client Morrisons. I found the methodology used to […]
The Evening Standard has compiled an index of media agencies, which shows their bias, in terms of billings, towards different types of media. The top ten media agencies are shown to have a preference for Television. Among them Starcom Motive has the highest percentage of billings at 73.9 per cent, well above the medium average […]
Somerfield has withdrawn from the loyalty scheme Premier Points run by Argos, after deciding to drop all loyalty schemes and resume price-led promotions. The company announced in its interim results yesterday (Tuesday) that it has “given notice to end our Argos Premier Points loyalty scheme in order to provide our customers with more immediate focused […]
Jaguar has appointed Young & Rubicam in London and New York to handle the global launch of its X-Type model.
The FA Cup stopped being so special the moment it was sponsored. As someone who deals with sponsorship my heart hit my boots when the FA Cup started down this route. The FA Cup’s raison d’être was entertaining football and the anticipation of matches between league giants and some blokes who get a week off […]
French car company Renault is planning to scrap carrying its own name on its models and will instead rely on its diamond-shaped badge to identify the marque. The move follows Renault’s decision to focus all of its marketing on its brand, instead of its individual models (MW October 5). The car company now carries the […]
National Lottery tickets are to carry ads and top brands will have the chance to sponsor the Lottery under new rules proposed for the next licence, which begins in January 2002. Advertising on some 100 million tickets sold each week and sponsoring the game is seen as an effective way of raising funds for good […]
Marketing, merchandising and retail staff at the Warner Bros Studio Stores head office are facing redundancy. The news follows a proposal to relocate the company and hand operational control to a management buy-in team. The sports, media and entertainment business Enic, which has an 80 per cent stake in the company, is considering handing operational […]
A change in a company’s name is often a strategic necessity, but the reaction to “Consignia” shows that many people regret the loss of established, recognised names with true brand value, in favour of initially meaningless, soul-less concoctions. The Post Office’s chief executive is reported as saying that “the new name describes the scope of […]
Bookselling is not what it once was, and fame’s fickleness is a factor in deciding if a book is a hit or will fall victim to the Anthea Turner Equivalent
Using a familiar piece of music to enhance a product’s image is a well-tried advertising stratagem. But securing the rights to a track can prove a protracted and costly process
For various reasons, agencies do display media preference. Clients should look further than price when deciding who to work with.
Alcatel is launching a £30m global advertising campaign to promote its new range of One Touch mobile phone handsets.
High street retailer C&A has set up a new website despite the fact that it recently announced that it would be closing its UK doors for the last time this spring. Although the timing of the launch seems inappropriate, it has been designed to “provide support for employees after they have left the company”. The […]