What a lovely bunch of people we marketers are. Leaving aside KesselsKramer’s lovely range of baby clothing (MW March 22), two of your recent lead news stories have cast us in a less-than-flattering light. Chris Smith (MW March 22) appears to have joined most of his Labour colleagues in his submission to the whims of […]
I write in reference to your article about boosting the sales of Saturday newspapers (MW March 8). I own a newsagent in Highbury. It is good to known that the newspaper publishers are devoting time and effort in trying to increase the circulation, but too frequently, I receive the papers late, and have the incorrect […]
The press is having a field day about royal influence on commercial ventures, but we all know that such a connection is hardly beneficial. It’s all cant, says George Pitcher
What seems to be ideal PoP material to the brand can conflict with a retailers’ vision for its stores, so it’s essential to meet on common ground, to ensure success for a promotion.
Homebase.co.uk has appointed online direct marketing agency Ignite-Mail to manage its e-mail acquisition and retention programmes. This includes taking charge of its online customer database and sending out regular monthly newsletters. “With the growth of our database we had got to the point where it was no longer practical for us to organise the mailing […]
It’s far too easy to believe that old people who say ‘in the good old days’ are past it, but the story of CDP illustrates things really were better then, says Iain Murray.
I am writing in response to John Shannon’s piece “Speak volumes in other tongues” (MW last week). I look forward to a time when “those who can talk the right talk will be a much sought after commodity”, although I’m not holding my breath. I would like to defend all executives with foreign language skills […]
IBM chief marketer Brenda Jones has quit to join Ministry of Defence (MOD) arm, the Defence Evaluation & Research Agency (DERA), as its first marketing director. Jones was IBM’s marketing director for Northern Europe, Middle East and Africa. She has been replaced by Kevin Bishop, who has been promoted from within IBM. Bishop was previously […]
I read with interest your e-consumer article (MW March 29) regarding online auctions and in particular your reference to FSauctions, the Freeserve auction site. FSauctions is now one of the top three UK online auction sites, with over 70,000 items on offer at any time. Our users play a vital and appreciated role in helping […]
BMP DDB’s joint managing director Chris Cowpe is not someone colleagues and close friends might immediately associate with the words “ascetic lifestyle” and “fitness”. Charismatic “Cowpie”, as he is known within the agency, is more associated with his taste for the good life, and is generally regarded as one of adland’s most enduring heavy smokers. […]
Universal McCann is tipped to win the media planning and buying account for Microsoft’s forthcoming games console, the Xbox. The account is understood to be worth £50m across Europe. The agency has also been awarded Microsoft’s UK media planning and buying account, which includes Microsoft Office, Windows and the company’s hardware products. The business was […]
Alan Mitchell’s article (MW March 29) pointing out the need for win-win solutions to sustain the effectiveness of advertising to consumers touches on the importance of a mutually acceptable value exchange between a company and its customers. As the world becomes more competitive, only those companies that have invested in, understand and can evaluate their […]
Digital radio looks set to become a credible medium, but doubt hovers over the BBC’s own range of channels, as Chris Smith considers his options. By Torin Douglas
Camelot has re-appointed Media Planning Group (MPG) to handle the planning for its &£30m media account. MPG, which has handled the Lottery operator’s planning since 1998, pitched against OMD, which is responsible for Camelot’s media buying arrangements. MPG managing director Marc Mendoza says: “We are very confident in our own ability and we feel that […]
The Football League has revealed its biggest title rights deal to date after announcing that Nationwide will continue as its sponsor in a &£12m, three-year deal until the end of the 2003/4 season. The building society has sponsored the league since the start of the 1996 season when it signed a three-year deal worth &£5.25m. […]