Halifax has launched a credit card intended to inject much-needed funds into grass roots rugby union clubs in England. Clubs which sign up for the Rugby Round-Up card will receive £10 from the building society for each card issued to a member or supporter, and 20p commission for every £100 spent on the card. A […]
The Sunday Telegraph launches a two-part travel guide, Summer in the City, commencing April 22. The 32-page glossy supplement will be bound within the Sunday Telegraph Magazine.
A merger between the SPCA and the IPA has been on the cards for over a year. But now a solution may have finally been found.
Lucozade Energy is to be temporarily rebranded Larazade next month to promote the summer release of the Tomb Raider film starring Angelina Jolie. The &£5m promotion, which will cover TV, cinema and outdoor media, is understood to be the last Lucozade campaign featuring cyberbabe Lara Croft. It will be the first time the Lucozade name […]
Last week Tesco announced pre-tax profits of just over £1bn. But why do we accuse it of profiteering, while looking back fondly to M&S’ happier days? asks George Pitcher
The recent trademark ruling against Arsenal, allowing a fan to continue selling unofficial merchandise, is probably wrong and will I hope be reversed on appeal. However, this ruling, combined with the mighty Manchester United announcing a sharp downturn in merchandising revenues, confirms our view that football clubs are not brands. Heresy, I hear you cry. […]
Landor, the branding and strategic design consultancy, has appointed Alec Rattray to the newly created position of UK marketing director. Rattray has been with the company since 1998 as a senior consultant, and will head a team of four focusing on promoting the Landor brand and developing new business. Managing director Charlie Wrench says Rattray […]
At last, Reebok has waved the white flag and surrendered. Call it honesty or stupidity, it has finally succumbed to the “dirty” word in sportswear, “fashion”. After suffering against the likes of Nike and Adidas, it has had to rely too much on the “classic” shoe and ambiguous “leisure” apparel. This strategic positioning, of a […]
Last week Tesco announced pre-tax profits of just over £1bn. But why do we accuse it of profiteering, while looking back fondly to M&S’ happier days? asks George Pitcher
It’s interesting to note that the revival of Baileys has been put down to its judicious sponsoring of Sex in the City (MW March 29), enabling it to capture a new and younger market. This contrasts with the lack of success other brands have had in reviving their fortunes. The sponsorship is important, but surely […]
Alan Thornton, the former marketing chief of Topshop, has joined property consultant Nelson Bakewell as head of retail marketing. At Topshop, part of retail group Arcadia, Thornton oversaw the chain’s rebranding programme. Topshop was pronounced “fashion retailer of the year” during his tenure. He subsequently became marketing director at youth Internet portal Lifebyte.com, but was […]
Banks Hoggins O’Shea/FCB has picked up the £1m creative advertising account for BP-owned lubricant brand, Duckhams. The appointment follows BP’s acquisition of Burmah Castrol last year for £3bn. Castrol consolidated its £15m European advertising account into Banks Hoggins and Springer & Jacoby in May last year, ending its 20-year relationship with Bates. Castrol is understood […]
The recent trademark ruling against Arsenal, allowing a fan to continue selling unofficial merchandise, is probably wrong and will I hope be reversed on appeal. However, this ruling, combined with the mighty Manchester United announcing a sharp downturn in merchandising revenues, confirms our view that football clubs are not brands. Heresy, I hear you cry. […]
Internet use is still growing. As people begin to access the Internet through their TV, the Web will come into competition with the most prevalent medium
The key aspect of successful electronic CRM is a comprehensive database. The problem is, do you invest in a costly, custom-built system or a cheaper, off-the-shelf package?