The tourism industry will spend the next few days assessing the impact of the foot and mouth crisis on one of its peak holiday periods – Easter weekend. Put off by the countryside’s burning carcasses and the limited right to roam, large numbers of weekend trippers have either flocked to warmer and sunnier climates abroad, […]
Outdoor advertising is innovative and visible, and looks set to ride out any recession. But contractors must not become complacent.
One 2 One has signed British actor Gary Oldman to appear in its latest TV advertising campaign. The ad will follow the format of previous ads for the mobile communications network, which have featured celebrities such as Zoe Ball and Kate Moss talking about who they would like to have a ‘one to one’ with. […]
Interesting news has reached The Diary about Barclays’ new group marketing director Simon Gulliford. It seems the flamboyant Welsh marketer fancies himself as a bit of an Arthur Daley, as he runs a Ford dealership. We’re curious to know whether he will bring his car salesman skills to Barclays. Will customers be offered a “nice […]
Ultralase, the laser eye clinic, is searching for an advertising agency to take its marketing to a national level, in line with company expansion plans. The AAR is overseeing the selection process on the &£2.5m account. The review will not affect media planning and buying, which is handled by Brilliant Independent Media Specialists in Leeds. […]
Print media owners are worried by falling ad revenues in the TV industry, and signs of a slowdown in their own sector.
It is often assumed that economic convergence, and the introduction of the euro, will homogenise European consumer culture. New research throws that prediction into doubt. John Shannon reports
Eurostar poster ads have been dubbed “offensive” and “full of sexual innuendo” by complainants to the Advertising Standards Authority. The ASA is deciding whether to launch an investigation into the complaints. Two of the ads – one of which shows a group of naked people running towards a beach with the strapline “For why why […]
Dell Computer Corp has awarded its £60m global branding account to DDB Worldwide, ending the company’s three-year relationship with BBDO Worldwide.
If you thought things couldn’t get any worse at beleaguered retailer Marks & Spencer, why don’t you check out the chain’s music offering. Desperate to drag itself kicking and screaming into the 21st century, you would have thought Marks & Sparks would want to stock trendy bands such as Toploader, Hear’Say and the Manic Street […]
Research by the ASA shows the public becoming less inclined to tolerate racial and sexual stereotypes in ads, and industry watchdogs are keen to punish advertisers that offend. So why are ad executives still churning them out?
The foot and mouth crisis has highlighted the fact that English tourism (unlike its Scottish and Welsh counterparts) has no central marketing organisation. Is the English Tourism Council the right organisation to take over this responsibility
The US market is hard for UK musicians to crack as Americans don’t want sex, drugs and rock ‘n’ roll; they want looks and clean living.
The Diary has found that some people just can’t help rubbing it in. Fresh from its apparent legal victory over Levi Strauss, Tesco is still shouting about its cut-price jeans offer to customers. The buoyant retail giant claimed victory earlier this month, saying an EU ruling effectively allowed it to continue importing and selling jeans […]
Premier International Foods is set to review the media accounts for all its brands, including Typhoo Tea, Cadbury’s Highlights and Toppers, HP Beans, Chivers marmalade and Hartley’s jam. BBJ currently handles the media buying and planning accounts for most of Premier’s brands, which together spend &£6m on advertising. A review of Premier’s creative roster is […]