Channel crossing
Marketing WeekThe proliferation of media channels has made life very confusing for marketers. Besides learning how each one works, marketers must learn how and which ones to exploit.
The proliferation of media channels has made life very confusing for marketers. Besides learning how each one works, marketers must learn how and which ones to exploit.
Halifax has launched a credit card intended to inject much-needed funds into grass roots rugby union clubs in England. Clubs which sign up for the Rugby Round-Up card will receive £10 from the building society for each card issued to a member or supporter, and 20p commission for every £100 spent on the card. A […]
Spirit Group is relaunching Blue Nun with a multi-million pound global ad campaign, aimed at repositioning the German brand. Owner Langguth Wines & Spirits is launching a range of Blue Nun wines including a sparkling white wine containing 22 carat gold flecks. Langguth, which bought the brand six years ago, appointed Spirit in 1999 with […]
Homeless charity Crisis is to set lose its deputy chief executive marketer Neil Churchill to Age Concern, as the former charity holds a major strategy review. Churchill will take up the position of marketing and communications director for Age Concern at the beginning of July, overseeing the marketing, information, public affairs and policy departments. He […]
Coltas has been appointed to handle a £5m press campaign for the launch of Tiny Computers’ Takami digital entertainment system.
For years market research has been advertising-led, and based on what respondents say they do. Now, companies want to know how consumers interact with brands in real life.
Time magazine has appointed Carat International Global Media account director James Griffiths as the first marketing director for its European edition. The appointment follows the acquisition of Time Warner by AOL, to form AOL Time Warner, earlier this year. Both Time and Time Warner Trade Publishing are now subsidiaries of AOL Time Warner. Griffiths, who […]
The tourism industry will spend the next few days assessing the impact of the foot and mouth crisis on one of its peak holiday periods – Easter weekend. Put off by the countryside’s burning carcasses and the limited right to roam, large numbers of weekend trippers have either flocked to warmer and sunnier climates abroad, […]
Interesting news has reached The Diary about Barclays’ new group marketing director Simon Gulliford. It seems the flamboyant Welsh marketer fancies himself as a bit of an Arthur Daley, as he runs a Ford dealership. We’re curious to know whether he will bring his car salesman skills to Barclays. Will customers be offered a “nice […]
It is often assumed that economic convergence, and the introduction of the euro, will homogenise European consumer culture. New research throws that prediction into doubt. John Shannon reports
Eurostar poster ads have been dubbed “offensive” and “full of sexual innuendo” by complainants to the Advertising Standards Authority. The ASA is deciding whether to launch an investigation into the complaints. Two of the ads – one of which shows a group of naked people running towards a beach with the strapline “For why why […]
British Airways has signed a deal with Genie, BT’s mobile Internet portal, to provide the UK’s first mobile phone check-in service. In what is described as a “world first”, customers will be able to check flight availability, travelling times and check in using the WAP-enabled seat map. The WAP check-in facility complements BA’s existing PC-based […]
Inter Rhône, the French consortium representing Côtes du Rhône wine makers, has appointed CIA UK as its first media agency to handle consumer advertising.
I was interested to read of “Viral marketing losing its edge” and think it poses one of the key challenges facing the evolution of digital communications. Viral marketing totally depends on the desirability of the message or content – you’ve got to really want to pass it on. As the bigger, mainstream brands begin to […]
What struck me when reading your article “Money Machine” (MW March 29) was how the debate has moved from “How does this character add value to your brand?” to “Is this brand a suitable money carrier for your character?” In other words: ask not what the character can do for your brand but what your […]