Month: April 2001

UK sports sites to consolidate

Marketing Week

The UK’s sports website market is on the point of consolidation, according to a well-placed source. Leading players such as Sports.com, Sportal.co.uk, 365 Corporation and Rivals.net have recently been holding discussions about mergers and joint ventures. “There’s been a lot of shuffling between offices and pitches for collaboration being made,” says an industry insider. “Now […]

ISE’s closure is a sign of more US retrenchment

Marketing Week

The Industry Standard Europe (ISE) magazine has closed after just six months, another sign of US retrenchment in the face of a weakening global Internet economy. The London-based new media magazine’s US owner, Standard Media International, has come under fire for not making strategic cuts earlier and thus preventing the sudden closure of its European […]

Island sets course for greener waters

Marketing Week

First Choice and Royal Caribbean have scored a first by launching a cruise targeting people in their 30s. If successful, others are likely to follow, and the traditional ‘mature’ image of the cruise could be sunk.

Swan Hellenic reviews £2m ad business

Marketing Week

P&O’s upmarket cruise company, Swan Hellenic, is reviewing its £2m advertising business, which is currently with Team Saatchi. The company is talking to a number of undisclosed agencies, including the incumbent, about handling the business. The move follows last month’s appointment of Miles Calcraft to handle the P&O-branded cruises. P&O Cruises sales and marketing director […]

No laughing matter

Marketing Week

Mike Phillipson has a reputation for being determined and forthright, and as Smile’s first marketing director, he has much to prove: taking on the might of the high street banks. Can Phillipson keep his colleagues smiling by juggling ethical p

EURO wins £12m Credit Suisse

Marketing Week

Credit Suisse Group, the financial services company, has awarded its £12m global branding brief to EURO RSCG Wnek Gosper, following a two-way pitch against US agency Kirshenbaum Bond & Partners. The two agencies were shortlisted after an initial pitch which included two other undisclosed Swiss agencies. Credit Suisse Group last advertised in 1997, with a […]

Rejeaneration

Marketing Week

The jeans industry is celebrating its first sales upturn for three years. But the upsurge is being driven by women eager to copy catwalk fashion, which recently strongly featured denim. Given the faddishness of the fashion world, is jeans comp

Safeway goes online with wine retailer

Marketing Week

Safeway has teamed up with online wine merchant Madaboutwine.com to launch its first foray into e-commerce. Safewaywinesdirect.co.uk will house a selection of wines available in Safeway stores. Orders are placed through the Safeway site and will be fulfilled by Madaboutwine.com. Safeway Internet marketing manager Robin McArthur says the company is looking at developing its e-commerce […]

EMAP chief to take on Barclays marketing role

Marketing Week

Barclays has poached EMAP’s marketing director of consumer magazines, Simon Gulliford, to be its first group marketing director. Gulliford starts on May 14 and will be responsible for developing branding as well as creating an integrated marketing strategy for the group, which includes Barclaycard and Woolwich. Gulliford will report to chief administration officer Gary Dibb […]

McCann wins £10m Sainsbury’s Bank brief

Marketing Week

McCann-Erickson Manchester has won the Sainsbury’s Bank below-the-line account, believed to be worth up to &£10m. The agency will be involved in creating the bank’s new visual identity as well as working to tie the brand in more closely with the retailer’s stores. It is unclear if incumbent WWAV Rapp Collins Media was among the […]

Missed floors

Marketing Week

As the world becomes increasingly advertising-saturated, there is one last great frontier left to commercialise – the floor. But is there a good reason why it hasn’t been done before?

Launch of Cosmo teen title postponed for second time

Marketing Week

Cosmo Girl, the National Magazines teenage monthly title that was due to launch this summer, has been delayed for a second time, according to industry sources. It is believed the delay has been triggered by a slump in the advertising industry. The magazine, which will target girls aged between 12 and 17 years old, was […]