The Army plans to team up with a youth brand in an attempt to attract more teenagers to join Camouflage, its membership scheme for young people. The brand, which could be in any sector but has to appeal to both teenage boys and girls, will be involved in long-term joint marketing initiatives run through Camouflage. […]
EU ruling on Levi’s leaves UK supermarkets in defiant mood
Toyota has appointed Renault’s chief marketer as its senior vice-president of sales and marketing in Europe. Thierry Dombreval, who is head of strategy and marketing at Renault, is to join Toyota Europe on January 1. At the same time John Howett, Toyota Europe’s vice-president of sales and marketing, has been put in charge of all […]
Unilever has promoted European category director for beverages Neil Munn to the newly created position of global brand director for Lynx, the men’s toiletries range. Munn starts his new job on January 1 and will report to the senior vice-president of deodorants Geoffrey Probert. Unilever is focussing on individual brands – the company has already […]
Glamour magazine certainly knows how to organise an event. Its latest bash was a “VIP” Christmas shopping trip last week, officially launched by Lady Victoria “curvy” Hervey. Now, in order to live up to its name – and the reputation of its guest – one might have expected the trip to be rather exclusive. Kensington […]
Thistle Hotels has signed a three-year deal with giant poster contractor BlowUP Media to build and sell large advertising hoardings at all of its 56 UK properties. The European poster company was set up in the UK last year and already has a contract to erect giant posters at most NCP car parks. This latest […]
This month, Electrolux launched the world’s first automatic vacuum cleaner. But it costs £1,000 and faces tough competition from Dyson, so can it clean up in a market saturated by cheaper alternatives?
Reckitt Benckiser is to axe the Dettox cleaning brand in an attempt to rationalise its product portfolio. Dettox, a rival to Unilever’s Domestos and Cif, is to be merged with the antiseptic cleaning brand Dettol. According to a household goods buyer, this is the Anglo-Dutch company’s biggest rationalisation drive since it was formed in 1999 […]
At the beginning of this week, the big supermarket chains were confidently preparing for an early Christmas. ‘Prices will plummet on an enormous range of goods – from Levi jeans to Clinique skincare,’ intoned Tesco’s world non-food buying director. Wal-Mart-owned Asda, meanwhile, was no less cocksure in planning what it called its ‘biggest ever’ range […]
Although it remains the market leader in haircare, Procter & Gamble has been put on the defensive after revelations about its intelligence-gathering operations and a recent stepping-up of activity by major rival Unilever, which is extending it
DFGW, formerly Duckworth Finn Grubb Waters, is to handle the launch of two digital BBC channels: Cbeebies and The CBBC Channel. DFGW will work with the BBC’s internal advertising specialists. Cbeebies, aimed at pre-school children, will be built around a four-hour block of programming, with landmark titles such as the Teletubbies being shown every hour […]
To cope with the stress of recent events, smoking, drinking and church-going have increased in the US – and the wedding industry is booming.
Land Rover makes history with the launch of its first online public awareness programme
Esso has bowed to pressure and will no longer be headline sponsor of the Tree Council’s National Tree Week. The oil giant will remain a sponsor of the event but its name will no longer be given prominence. A spokeswoman for National Tree Week says: “Esso suggested [the change] to the Tree Council, as it […]
The Samaritans is taking bestselling anti-brand author Naomi Klein at her word by giving users of its website the option to view it with “no logo”. The relaunched www.samaritans.org, unveiled this week, aims to provide a discreet, safe and reassuring source of information and support to users in distress. Uniquely, www.samaritans.org will be a “no […]