The Diary is always interested in learning about other cultures, and so a copy of Meet in Finland, the magazine of the Helsinki-Finland Congress Bureau, was eagerly torn from its envelope. This glossy title covers an admirable variety of issues, including “Mapping the genes of birch” and “It’s crayfish time!”. However, one article in particular […]
Former Gateway marketing director Neil Stevens has joined rival manufacturer Dell UK & Ireland. He takes on the new role of business development director for the home and small business division. Stevens will examine the company’s sales, servicing and marketing for the division, which covers the consumer market and small businesses. He reports to Simon […]
Disney and BBC Magazines have signed a deal to publish new Disney-branded titles for sevento 11-year olds. As part of the deal, BBC Magazines plans to launch three pre-teen Disney-branded magazines next year and also to publish Disney’s existing children’s magazine, Big Time. Disney’s Big Time, a monthly aimed at pre-teens, is currently published through […]
Three senior marketers from Leeds United Football Club have left in the last two months, fuelling speculation that the club is about to announce an overhaul of its commercial operations. The Premier League club is now on the hunt for a head of marketing and insiders say it wants to appoint a heavyweight marketer who […]
Iceland, the frozen food retailer, is launching its first low fat food range to capitalise on the growing interest in a healthy diet. The range, called “Good Choice”, will be available in 27 lines from the first week of January to coincide with New Year’s resolution dieters who feel they have over-indulged during the Christmas […]
BT is reuniting characters from its ‘Bringing People Together’ campaign for a wedding in a new 60-second execution. The ad, created by Abbott Mead Vickers.BBDO, shows the Williams family – which featured in the first of a series of executions on a surprise visit to Grandad – preparing for the wedding of their eldest daughter. […]
Miller International has appointed recently launched The Shop Europe to develop its international communications strategy. The youth marketing agency, which this month opened its London-based European office, was appointed without a pitch. A pan-European campaign – to be launched in spring 2002 – will include online and viral marketing, PR, and bar and club promotions. […]
I am pleased that the Data Protection Act has been updated (MW November 1), and hope that it will maintain the momentum built up from the 1984 Act through the industry. We all know that a lot of what the direct marketing world has done over the past 15 years has been largely self-policed and […]
The Army plans to team up with a youth brand in an attempt to attract more teenagers to join Camouflage, its membership scheme for young people. The brand, which could be in any sector but has to appeal to both teenage boys and girls, will be involved in long-term joint marketing initiatives run through Camouflage. […]
EU ruling on Levi’s leaves UK supermarkets in defiant mood
Unilever has promoted European category director for beverages Neil Munn to the newly created position of global brand director for Lynx, the men’s toiletries range. Munn starts his new job on January 1 and will report to the senior vice-president of deodorants Geoffrey Probert. Unilever is focussing on individual brands – the company has already […]
Thistle Hotels has signed a three-year deal with giant poster contractor BlowUP Media to build and sell large advertising hoardings at all of its 56 UK properties. The European poster company was set up in the UK last year and already has a contract to erect giant posters at most NCP car parks. This latest […]
First Choice head of high street retail marketing Virginia Dick has been made redundant following a merger of the travel chain’s marketing departments. All three marketing departments have been folded into the new marketing, product and overseas operations division, which is headed by UK and Ireland marketing director Mike Ryan. The merger has sparked other […]
Allow the Sunday People to play ball! The red-tops uphold our ancestral right to know how those on the public pedestal have fallen from grace. By Iain Murray
Iceland, the frozen food retailer, is launching its first low fat food range to capitalise on the growing interest in a healthy diet. The range, called “Good Choice”, will be available in 27 lines from the first week of January to coincide with New Year’s resolution dieters who feel they have over-indulged during the Christmas […]