It suited the alliteration, but Iain Murray is incorrect to think that an American cattleman could ever get “a louse in his Levi’s” (MW July 4). The jeans of choice for any wrangler worth his or her salt is, er, Wrangler. Kevin Mills Senior copywriter Draft Worldwide London London, SW1
Despite the wealth of information available, B2B marketers are lacking in theoretical knowledge, and feel that tools and theories are inaccessible
Coca-Cola Great Britain has ditched Wieden & Kennedy UK from its roster and handed the £5.5m Diet Coke advertising account to Lowe.
McDonald’s has escaped another rap from the television watchdog for its latest ad, which attracted 103 complaints from people who thought it was offensive. The Independent Television Commission (ITC) did not uphold the complaints about the ad, which featured a young boy playing off his estranged parents to ensure he receives two McDonald’s meals. Complainants […]
Clemmow Hornby Inge (CHI) has been appointed by Safeway to handle its £3.3m advertising account, dealing a body blow to the supermarket chain’s long-standing incumbent agency Bates 141. CHI, which was set up a year ago, pitched against Bates 141, Euro RSCG Wnek Gosper and Delaney Lund Knox Warren. It will begin work on the […]
As Interbrew gears up to take a clutch of papers to court over leaked documents, George Pitcher asks whether the press are always right to protect their sources?
When it comes to marketing a brand, there are many ways to grab the market’s attention. You can take a number of approaches from direct mail to that John Woo-style TV and cinema campaign costing £30m. Or you could buy a racehorse and name it after the company you’re promoting, put it in a few […]
Marketing communications boss returns to Far East, less than 18 months after Singapore recall
Bmibaby, the low-cost airline division of bmi british midland, has appointed Sue Underwood as sales and marketing manager. The appointment means that bmibaby can build its own marketing structure. Previously marketing for bmibaby was handled by bmi british midland’s marketing department. Observers claim this has hindered bmibaby’s growth and taken the bmi british midland team’s […]
The Diary doesn’t normally go in for celebrity gossip, so it’s lucky this story isn’t about anyone famous. Just infamous. Yes, this one’s about everybody’s favourite Big Brother contestant, Jade. (She must be as, surprisingly, she’s still in the house.) For those of you not following the latest series of Channel 4’s reality (in the […]
Throwing money at an exhibition stall does not guarantee that you will stand out from your competitors. What you need is clear ideas, intelligent design, well-trained staff and, of course, a little bit of the ‘wow’ factor, says Matt Broadhead
The ailing fortunes of Vivendi bring to light a tragic tale of two men – one self-made, the other born rich – both of whom wanted to play with the stars. By George Pitcher
Footwear company Dr Martens is searching for a European head of marketing following the resignation of Dan Gyves. Gyves is leaving Dr Martens in August to join fashion retailer Austin Reed as marketing brand controller, where he will report to group marketing director Andrew Woodward. He will replace Hashim Ladha, who left Austin Reed in […]
Fashion outfit the Windsmoor Group is recruiting a sales and marketing director to head its newly merged retail and marketing division. Jane Sebry, former group retail operations director, has been made redundant and former head of marketing Georgina Kelly has left the company without a job to go to. Sebry is believed to have started […]
The Department for Work and Pensions (DWP) has appointed Miles Calcraft Briginshaw Duffy and Zenith Media to handle its payment modernisation business, which seeks to change the way government pays pensions and other benefits. The business is worth an estimated £22m. The agencies presented together and the pitch was overseen by COI Communications. The two […]