Pinewood-Shepperton has appointed a former Beenz.com executive, Nick Smith, to the newly created role of sales and marketing director. Smith joins the film and television production company after a period as a media consultant. His last full-time job was as Nokia’s head of European sales for interactive services. At Nokia, he worked on the launch […]
There are dozens of old, neglected brands mouldering in the closets of the packaged goods giants. They make tempting purchases for smaller companies, which feel they can be revived with a little investment and some marketing. But would such co
Air Miles has appointed Initiative Media to handle its £5m media planning and buying account.
The Royal Mail is to tie-up with the film The Lord of the Rings: The Two Towers for a &£1m Christmas promotion. This is the first time the postal service has joined forces with a Hollywood movie. As part of the “Find the One Ring” promotion, selected images from the forthcoming film will be unveiled […]
Now nobody likes a bit of luxury more than the Diary, but this little tale illustrates that sometimes the pursuit of comfort can be taken a bit too far. To promote the launch of the Mini Cooper S, those crazy guys at Cunning Stunts (told you they were crazy) have been visiting supermarkets around the […]
Channel 4 is to axe its standalone film distribution arm, FilmFour, resulting in up to 50 job losses, among them the eight-strong marketing and publicity team. The redundancies are expected to be the first of a significant number of job cuts that will hit Channel 4, as new chief executive Mark Thompson strives to make […]
Rivals Digital Media marketing director Chris Reed is leaving the company to set up his own sports and consumer marketing consultancy, Chris Reed Marketing (CRM). Reed, who has been marketing director of Rivals for two years, launched the Rivals.net brand in 2000 as the “definitive fans’ brand”. It now encompasses 92 individual English football club […]
The BBC’s DTT plans should get the platform off the ground, but the interests of advertisers – and some channels – may be poorly served, says David Benady
Man who launched Monkey joins mobile giant after working with its former marketing director
Richard Hooper seems to be the prime candidate to take the reins of Ofcom – which potentially will be the UK’s most powerful regulatory body. By Torin Douglas
In the wake of the Enron and the WorldCom scandals, ways are being sought to protect shareholders, but should they be protected? asks Alan Mitchell
With so many rivalries involved, it’s little wonder that generic campaigns are a minefield for everyone involved. Can competitors put aside their differences and work together for a common goal?
Inter-Continental Hotels & Resorts has appointed Mark Hodson to the newly created role of marketing director, Europe.
Haulage and courier company DHL is tipped to appoint Ogilvy & Mather and Mediaedge:CIA to handle its £40m global advertising and media business.
Marketers need to reconsider methods of targeting families in the light of research that demonstrates the emergence of a new, ‘young family’, group