ITV’s barely concealed joy, after losing the DTT repitch, is entirely understandable. Apart from keeping the names of Charles Allen, Steve Morrison and Michael Green out of the newspapers – where they have been enjoying a notoriety little short of Andersen’s these past few months – the ITC’s decision brings the whole sorry episode to […]
Much as I understand the temptation not to let the facts get in the way of a good story, I feel I must correct some inaccuracies in your article about my departure from COI Communications (MW June 27). First, I am on record as having stated that my departure from the COI has nothing to […]
Dial-a-Phone, the Internet mobile phone retailer, has signed a three-year deal to become Middlesbrough’s Football Club’s shirt sponsor. The club – which finished 12th in the Premiership last season – and the sponsor both refused to divulge the details of the contract, but insiders believe it is worth about £2m, and its value partly depends […]
Bulmers has promoted its UK consumer marketing director Jon Eggleton to group marketing director, as the cider giant battles against what chief executive Mike Hughes calls a “tidal wave of ready-to drink (RTD) products”. In his new role, Eggleton will have worldwide responsibility for all of its brands, and a seat on the main board. […]
Procter & Gamble (P&G) is to relaunch Ariel Liqui-tabs, following complaints that the liquid detergent was not dissolving completely in the drum of the washing machine.
GlaxoSmithKline (GSK), which owns Lucozade, has complained to the Advertising Standards Authority (ASA) challenging Coca-Cola Great Britain’s claims about its rival Powerade drink in press and leaflet advertising. The ASA has not upheld the complaint against the ads, which were created by Wieden & Kennedy. Coca-Cola relaunched Powerade last year, in an attempt to muscle […]
Newcastle International Airport is seeking a marketing director, with a brief to increase revenue from new sources. The newly created role also carries executive director responsibilities. The marketing director will report to chief executive John Parkin, and will also oversee the airport’s commercial and customer service delivery strategies. The marketing responsibilities are currently divided between […]
Conduit, the Irish directory enquiries (DQ) specialist, has appointed Kieran McCourt as marketing director, with a brief to spearhead its assault on the UK’s soon-to-be deregulated 192 market. Kieran McCourt, sales and marketing manager at Irish telecoms leader Eircom, has already taken up his position at Conduit’s Cardiff office. Neither McCourt nor Conduit were officially […]
Former NTL UK head of marketing Jerry Roest has joined Shazam Entertainment, a mobile music recognition company, as chief executive. Roest’s previous roles include European vice-president at Compuserve and managing director of Financial Times Online Services. Since leaving NTL last October, he has been acting as broadband adviser to the Prime Minister’s Strategy Group. Shazam […]
“Help wanted”. “Guitar for sale”. “Used car – only ten careful owners”. All ads you would expect to find in a free ads paper. But Loot has decided to broaden its remit. It recently launched a section called “Sales of the unexpected”, which features weird and wacky items, ranging from a genuine dinosaur egg to […]
Channel 4 and the BBC have launched initiatives to enable their marketing departments to take into account consumer insight and ideas earlier in the programme-commissioning process. Channel 4 has set up a “creative strategy group” to bring together heads of commissioning and senior marketers to discuss creative ideas about programming and scheduling. Director of strategy […]
The UK directory enquiries market is being deregulated, and ‘192’ will vanish. But can the public be persuaded that it matters?
Musicians and their managers are very choosy about letting their music be used in ads – but if the ad is right, the brand can only benefit.
Strong growth in e-tail sales was reported again in May, with the IMRG e-Retail Sales Index leaping almost ten per cent. At 531, the index now stands even higher than its previous peak of 526, reached in December 2001. The May figure is based on a participants’ sample which topped &£100m for the first time. […]
Eurotunnel is on the hunt for a full service agency to handle its £2m creative and media business.