Just a second – the third channel was first-rate
Marketing WeekCriticisms of ITV’s World Cup coverage are unfounded. It was a success in terms of audience figures, quality and advertiser service, says Mick Desmond
Criticisms of ITV’s World Cup coverage are unfounded. It was a success in terms of audience figures, quality and advertiser service, says Mick Desmond
It is somewhat ironic that a Treasury-commissioned report into pensions and long-term savings should have been published in a week that saw such sharp falls in share prices. While Ron Sandler’s report was stating that consumers are not saving enough money for their retirement, the same consumers were being told in newspaper headlines that pensions […]
Velvet toilet tissue manufacturer, SCA Hygiene Products has promoted its marketing manager for tissue, Lesley Cordial, to the newly created position of marketing controller for its tissue and fluff division. The move to appoint Cordial as the top marketer for the Velvet, Bodyform and Handy Andies brands comes in the middle of a creative review […]
Not content with doing up parking spaces, Cunning Stunts (‘Stunts) has come up with another eye-catcher. To promote FHM’s inaugural High St Honey’s promotion – the magazine’s cheap way of getting a cover girl – those clever ‘Stunts suggested touring the UK in a double-decker bus. Not content with borrowing a red bus off the […]
The Evening Standard has appointed Partners BDDH to handle its £2.5m advertising account, as Associated Newspapers’ London title struggles to improve its declining circulation.
The Royal Mail is making a loss, but plans to charge consumers for early deliveries are controversial, especially in light of a decision to axe the second post. Gemma Charles asks whether it is charging in the right direction
Charities must not sell their names short in the pursuit of lucrative commercial partnerships, according to a new report by the Charity Commission. The report comes shortly after one from the Food Commission, which criticised links between health charities and food brands and urged charities to be cautious when setting up such agreements (MW May […]
Supermarket chain Sainsbury’s and cosmetics company Carter Products, which manufactures the Anne French range, have been asked by a women’s health charity to supply details of the ingredients in their cosmetics products, following safety concerns. The Women’s Environmental Network (WEN) has launched a campaign called “End the cosmetics cover-up”, which will aim to warn consumers […]
M&S may no longer be on the road to rack and ruin, but it will take more than branded products and TV ads to restore it fortunes.
A recently unearthed jar of relish may not provide the first evidence of marketing man. Iain Murray traces the origin of the species to a cave in prehistoric Britain
Energy company npower has been ordered to amend a press ad for its green energy product, Juice, following a complaint to the Advertising Standards Authority (ASA). The ASA ruled that the ad – created by Ideas Unlimited – which featured a tree blowing in the wind with the strapline: “Plug your washing machine into this […]
McCann-Erickson has created a new television commercial for Bacardi Breezer, which continues the Tom Cat theme as part of a &£13m marketing spend. The latest spot sees the cat a little the worse for wear after living it up at a series of late-night parties. The advert features Tom’s elderly owner and a vet, who […]
Energy company npower has been ordered to amend a press ad for its green energy product, Juice, following a complaint to the Advertising Standards Authority (ASA). The ASA ruled that the ad – created by Ideas Unlimited – which featured a tree blowing in the wind with the strapline: “Plug your washing machine into this […]
Swedish Match, the global tobacco and smoking accessories manufacturer is looking for a senior marketer, following a restructure instigated by managing director – and former marketing director – Simon Duggan. The new role carries the title of category controller, and is understood to be the top marketing position in the company. The appointee’s responsibilities will […]
Boots is losing two of its senior managers – director of business development Martin Bryant and managing director of Boots Wellbeing Services Phil Douty – as part of a streamlining exercise. The departures follow news that Zoë Morgan, who oversees marketing for Boots the Chemist, Wellbeing services and Boots Opticians is also leaving the company […]