Transport for London (TfL) has restructured its marketing and communications department, appointing Charles Monheim to the new role of director of customer relations. Monheim will have responsibility for consumer-facing advertising, corporate design and agency relationships. He moves from the position of client director for TfL’s smartcard project, and has 20 years’ senior management experience in […]
The regional press has long considered a single ad sales house, but many feel that consolidation has reduced the need for one, says Branwell Johnson
SSL International, which makes Durex condoms, has appointed John Gray, managing director of its business in Thailand, as its international marketing director. The position was created as a result of a recent restructure, following a profit warning in April. Gray will report to the European managing director, Andrew Slater. He says: “My position is part […]
Cussons’ Imperial Leather brand is planning a shake-up of the bubble bath market, with the launch later this year of a two-in-one product called Double Bubble, supported by an estimated &£5m advertising and marketing campaign. The product will be available in a curved see-through bottle, with two separate compartments – one with a creamy substance […]
With regard to the article on packaging innovation (MW June 13), we need to put the record straight as to the origins of the Nature’s Yard project that was featured. The Workroom was not responsible for producing this range of flavoured mineral waters. The project was undertaken by Alan Colville while creative director at IDLC. […]
Virgin Group has appointed a director to oversee the presentation of its brand across the different companies it lends its name to. Ashley Stockwell, who is managing director of the group’s Internet portal Virgin.com, will take up the new position of group brand marketing director this week. Stockwell’s brief is to act as a guardian […]
Pop superstar Madonna reinvents herself with every album release, yet her appeal never seems to fade. She has even branched out into film and publishing. Many brands could learn useful lessons from her tactics, says Richenda Wilson
A few thoughts sprang to mind regarding a recent article entitled “Licensed Tube buskers may seek sponsorship” (MW June 27). Firstly, what a fantastic opportunity to build brand awareness in an invigorating manner. But do these buskers need to be musicians? We represent a number of major publishers and bookstores – how about a “literary […]
McDonald’s has escaped another rap from the television watchdog for its latest ad, which attracted 103 complaints from people who thought it was offensive. The Independent Television Commission (ITC) did not uphold the complaints about the ad, which featured a young boy playing off his estranged parents to ensure he receives two McDonald’s meals. Complainants […]
Hasbro-owned board game Monopoly is claiming this week to be the first brand to use next-generation mobile phone technology for marketing. Working with mobile outfit MindMatics, Hasbro has begun a test campaign using multi-media messaging (MMS). Unlike SMS, the newer technology allows the sending of colour images, moving pictures and sound. MMS has been delayed […]
Coca-Cola Great Britain has ditched Wieden & Kennedy UK from its roster and handed the £5.5m Diet Coke advertising account to Lowe.
For some people their job is their life, they can’t escape it or perhaps they don’t want to. And, in fact, some people are so obsessed with work, they have very little time for anything else. These workaholics are often the butt of jokes, the victims of ridicule – mostly because they deserve it. But […]
Guinness UDV has reshuffled its marketing team, handing the position of marketing director of premiums and whisky to Richard Wells. The position is a new one, formed as a result of brand realignments across the business following the company’s acquisition of Seagram earlier this year. In his new role, Wells will have responsibility for brands […]
I have to take issue with Kate Naylor’s assumption (MW July 4) that advertising in bars “will piss off the sophisticated 18to 24-year-olds”. The evidence points to the contrary. Since Translucis launched Magnetic in November 2000, it has conducted quantitative research among more than 3,000 respondents, as well as having run focus groups with this […]
The Capital FM Network has appointed Kelsey Offord on a three-month contract to the new position of head of strategic marketing, following a restructure of Capital Radio’s station network. Offord’s most recent position was marketing manager at BBC Radio 2. Her appointment at Capital comes a month after the group announced a restructure of its […]