Treetop Media launches Football Mad
Treetop Media is launching Football Mad, aimed at six- to ten-year-old boys. The magazine, priced at £1.75, will be available on October 23.
Treetop Media is launching Football Mad, aimed at six- to ten-year-old boys. The magazine, priced at £1.75, will be available on October 23.
EasyMoney.com is placing ads in the national press encouraging Barclays chief executive Matt Barrett to cut up his Barclaycard, after he said last week it was too expensive. EasyGroup, which has a longstanding feud with Barclays, has offered Barrett &£100,000 if he takes up the offer of an easyMoney.com credit card.
Cains is to be the first UK brewer to put cigarette-style health warnings on its beers. Advice on sensible drinking will appear on Cains 2008 Ale from next month.
Target Direct has created a direct marketing campaign on the theme of bandages for the British Legion Poppy Appeal.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.
Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Trading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.