Julie Leivers, the GlaxoSmithKline marketer in charge of the Lucozade, Horlicks and Ribena brands, is quitting the job after less than six months. Leivers, who joined GSK as vice-president of marketing and innovation from her role as marketing chief of McCain Foods, does not have a job to go to. She is understood to be […]
Toyota GB is renegotiating its contracts with its agencies Saatchi & Saatchi and Zenith Optimedia so that both agencies will be paid according to their effectiveness.
Quaker, the PepsiCo-owned cereal and snack business, is extending its Honey Monster character into a brand with the launch of a dedicated children’s cereal called HMs. It is the first time the 28-year-old character has been developed away from it position as the Sugar Puffs brand icon. The cereal, which is made up of sugar-coated […]
VisitBritain has created its first roster of agencies by appointing Triangle Communications, Tullo Marshall Warren and Fox Kalomaski to handle its &£7m marketing budget. The agencies will work on campaigns to promote Britain to overseas tourists and UK holiday- makers. The pitch was overseen by director of international marketing Kenny Boyle and England marketing director […]
HSK Distributors is looking for an agency to create a £3m marketing campaign to support the caffeinated mineral water brand Water Joe.
Quaker, the PepsiCo-owned cereal and snack business, is extending its Honey Monster character into a brand with the launch of a dedicated children’s cereal called HMs. It is the first time the 28-year-old character has been developed away from it position as the Sugar Puffs brand icon. The cereal, which is made up of sugar-coated […]
Toyota GB is renegotiating its contracts with its agencies Saatchi & Saatchi and Zenith Optimedia so that both agencies will be paid according to their effectiveness.
Interbrew UK, the manufacturer of Stella Artois, has slammed the Government’s proposals to set up an independent fund to finance community projects designed to tackle alcohol-related harm. The Government proposal, outlined in the National Alcohol Harm Reduction Strategy by the Home Office last month, calls for the industry to finance the fund which would look […]
The Advertising Standards Authority is investigating 11 complaints against a trade poster for outdoor company Van Wagner. The ad has been criticised for being disturbing and encouraging violence. Created by Spirit, it portrays someone with bruised eyes and a battered nose, and uses the tagline “Advertise with Impact”. These complaints follow a recent incident involving […]
Positive Thinking, the direct marketing and sales promotion agency, has created an experiential marketing campaign for Royal Caribbean Cruise Lines to change perceptions about cruising.
EasyCar has called a pitch for its £5m pan-European media planning and buying business. The company has 50 sites across Britain, France, Spain and Switzerland. The media account is held by PHD, which is repitching. The pitch is being overseen by easyCar chief executive Steve Maltby, acting marketing manager Georgina Appleton and easyGroup director of […]
Nokia has recruited Rachel Wright, a marketing manager at Hutchison’s third-generation network 3, to run its new UK multimedia division and turn around poor sales of the N-Gage phone and games console. Nokia refused to confirm Wright’s appointment, but it is understood that she has already left 3 and will take up her new role […]
the COI has joined Zip Television’s advertiser consortium that is preparing to launch a channel that will carry interactive advertising this June. The consortium includes BT, Procter & Gamble and Unilever.
According to a recent report by Verdict Research, our non-food spending has increased by 53 per cent since 1998, whereas the uplift in household grocery spending has been a rather more leisurely 13 per cent over the same period. Could this trend, paradoxically, be connected with the recent dismal performance of Boots, the market-shaking disappointment […]
McDonald’s is planning to launch its new adult Happy Meal in the UK later this year. The meal kit includes a salad, a drink and a pedometer, a device to help people burn off food by counting the number of steps taken when walking. Adult Happy Meals were launched in the US last week as […]