Stella Artois 4% steams ahead in new ad

Stella Artois launches its latest ad for its 4% variant, which is set in the French Riviera of the 60s, tonight (Feb 14).

The latest instalment of the ’Triple Filtered, Smooth Escapades’ campaign takes place on a train and begins with a dishevelled young man spotting a beautiful brunette on the station platform as the departure whistle blows. He hops on board and adopts a series of disguises as he moves through the train.

The TV activity will be supported by outdoor, VOD, cinema and press advertising and the ad has been created by Mother.

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