Video viewpoint: What next for the magazine sector?
Lara O’Reilly discusses what the magazine sector could learn from the latest ABC figures.
https://www.youtube.com/watch?v=H4nrCKBHHAo
Lara O’Reilly discusses what the magazine sector could learn from the latest ABC figures.
https://www.youtube.com/watch?v=H4nrCKBHHAo
Brands that are pestering disengaged consumers for ideas should look to John Deere to see what co-creation can really do. Something strange has been happening this summer. And I don’t just mean with the weather. Or last week’s spontaneous street parties. A multitude of brands have somehow assumed that I want to be part of […]
Google’s acquisition of Motorola’s Mobility division this week was an incredibly shrewd landgrab for the future. The move not only ensures Google has the heavyweight patent protection that can safeguard its expansion plans for its Android operating system, but also enables Google to compete in yet another new sector. For while Google has previously made […]
As an entity, energy suppliers are suffering the kind of kicking the great British public usually reserves for politicians, train operators and the media. In response, the “big six” suppliers have to mitigate the ire that met the latest round of price increases with a raft of loyalty and product initiatives. Npower is offering new […]
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.
Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Trading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.