Kellogg’s faces marketing shake-up with Brennan’s departure
Joe FernandezKellogg’s marketing director Kevin Brennan is to leave the company to take a new position at Premier Foods as general manager of the meat free division.
Month: June 2010
Unilever VP calls for marketing to encourage sustainability
Rosie BakerMarketing Week Live!: Unilever’s vice president of marketing for food, Paul Nevett has called on marketers to make it easy for consumers to make sustainable choices.
Evaluate campaigns throughout the process, urges COI director
Joe FernandezMarketing Week Live!: Marketers must not leave evaluation to the end of a campaign, and must focus on scrutinising every aspect of communication, the head of the government’s direct marketing team has warned.
P&G encourages innovators to think brand centric and evolve leading brands
Joe FernandezMarketing Week Live!: Brand innovators should take advantage of interest from major companies and play a part in extending some of the country’s most popular household brands, according to Procter & Gamble’s new business development chief.
S Pellegrino partners with fashion label to demonstrate “Italian flair”
Joe FernandezSparkling water brand S. Pellegrino has partnered with the Italian fashion house Missoni to design a limited edition bottle, in a bid to higlight its “Italian flair”.
ASA rules against Orange’s 3G coverage claims
Ronan ShieldsThe Advertising Standards Authority has ruled that Orange’s claim to have the UK’s largest 3G network is misleading, following a protest from rival operator 3.
American Express to sponsor London Film Festival
Rosie BakerAmerican Express has signed a deal with the British Film Institute (BFI) to become the headline sponsors of the annual BFI Film Festival.
Activia unveils new Martine McCutcheon ad
Pitch reporterYogurt brand Activia is continuing its series of TV adverts featuring actress Martine McCutcheon by launching a summer ad campaign this week.
Rimmel tasks JWT with digital business
Rosie BakerRimmel London has appointed JWT London to handle its global advertising business.
Age UK thanks donors through direct mail
Rosie BakerAge UK is launching a direct marketing campaign to thank new donors and encourage regular giving.
UK ad spend shows recovery, according to Warc
Branwell JohnsonUK ad spend has grown for the first time after six consecutive quarters of decline, according to the latest Advertising Association/Warc data.
HMV profits and sales soar
Rosie BakerHMV has reported strong sales and profits increase as its transformation into a broad entertainment brand continues.
Royal Mail could make postmen stakeholders
Branwell JohnsonPostmen may be given shares in the Royal Mail under one of the proposals for the firm’s future put forward by postal affairs minister Ed Davey, according to reports.
Newspaper retail round up
Rosie BakerA round up of retail stories from the past week… Carpetright, Comet, Liberty, Asos.com, Matalan, Hut Group
Orange bolsters music links with ticketing service
Ronan ShieldsOrange is the latest operator to launch a major discounted ticket service, taking on the O2 Priority and Vodafone VIP brands in the multi-million-pound market and building on the success of its Orange Wednesdays two-for-one cinema tickets scheme.