The retailer claimed the mobile site has exceeded the initial performance objectives it set pre-launch by taking over 13,000 orders and generating over 10m page views since launch.
The site is mostly used by iPhone users although users of Android devices are the second most common visitors to the site.
Sienne Veit, social and mobile commerce development manager, said, “For M&S the m-commerce site is all about getting product quickly and easily to consumers via mobile and paying for their product on their mobile device. Our aim is to integrate mobile as a channel to stand alongside web, phone and shops as part of ’Shop Your Way’, to increase basket size and drive sales.”
Veit previously told new media age the largest transaction conducted on the site was for two sofas, which cost over £3,000 (nma.co.uk 5 August 2010).
M&S has worked with Mobile Interactive Group (MIG) and Usablenet to develop its mobile strategy.
Tim Dunn, MIG director of strategy, said, “Mobile is becoming an ever more important shop front for high street retailers. We’re already working on phase two and implementing new features to further enhance the user experience.”
This story first appeared on newmediaage.co.uk