News of the World to charge for online content from October
Gina LovettNews International has officially announced that it will charge for News of the World digital content from October.
Month: September 2010
Tips to stay afloat in the sea of customer satisfaction data
Josie AllchinTom Simpson, managing director, Simpson Carpenter, explains how brands should be prepared to hear what customers want to tell them, and put that information to good use. Anyone who has ever spent five minutes in marketing will be familiar with the phrase, “it costs X times more to acquire a customer than retain one”. You […]
Cadbury’s Gorilla & Trucks – what can we learn from neuro-psychology?
Josie AllchinPhil Barden, managing director of Decode Marketing, analyses Cadbury’s famous creatives through a neuroscientific assessment of consumers “Chocolate is about joy and pleasure. Don’t tell us about joy, show us joy” was Fallon’s response to Cadbury’s desire to “get the love back”. Gorilla has certainly passed into folklore, winning numerous creative awards. More importantly, what […]
Measuring consumer confidence in an uncertain world
Josie AllchinStuart McDonald, head of insight and trade marketing, News International Commercial, gives the lowdown on the company’s “Consumer Eye” research The debate still rages on as to whether we have seen the last of this recession and I’m not here to add to that; I’ll leave that up to the journalists to debate. What I […]
Strong growth at John Lewis and Waitrose
Rosie BakerThe John Lewis Partnership has reported “strong” first half performance as sales and profit rise as a result of investment in marketing, store formats and multi-channel operations.
Consumer spending over Christmas set to drop
Rosie BakerConsumer spending in the run up to Christmas is expected to drop by £2.3bn, according to a study, as the public face up to the effects of the Government’s planned spending cuts.
ITV moves into social gaming with Corrie
Jessica DaviesBroadcaster ITV is entering the multi-million-pound social gaming market with the launch of Corrie Nation, a social networking game based on its flagship soap Coronation Street.
Marketers must take more risks
Jessica DaviesBrand marketers must be willing to make mistakes and take risks if they’re to fully capitalise on the opportunities of digital media, according to industry experts at the Dmexco trade show in Cologne.
Project Canvas to be branded YouView
Ronan ShieldsProject Canvas has confirmed Richard Halton is to become the first CEO of the IPTV joint-venture.
Maybe it’s a Maybelline store
Rosie BakerMaybelline, the New York cosmetic brand, is opening its first pop-up store in London to connect consumers with “the magic of Maybelline”.
Coca-Cola moves Oasis ad account into VCCP
Joe FernandezCoca-Cola has appointed VCCP to handle its advertising account for Oasis juices, after Mother resigned the business.
DCM lines up Ray Winstone for second ad campaign
Branwell JohnsonSales house DCM has unveiled its second cinema ad featuring actor Ray Winstone to promote cinema as an advertising medium.
Iron Maiden’s Dickinson named marketing head of airline
Russell ParsonsBruce Dickinson, lead singer of heavy metal legends Iron Maiden, has been appointed head of marketing for Gatwick-based Astraeus Airlines.
Coca-Cola world’s most valuable brand but Google rising fast
Russell ParsonsCoca-Cola is still the world’s most valuable brand but technology brands such as Google, Apple and Amazon that have seen their value increase the most in the past year, according to a study.
True measure of performance is bottom line
Michael BarnettMarketers may understand the importance of measuring the impact of their activities, but research seen exclusively by Marketing Week reveals few use metrics that are aligned to their brand’s business strategy.