Guardian content strands at heart of new strategy
Joanne OattsThe Guardian is to focus on its “most loved” editorial sections as part of its new marketing strategy.
Month: September 2010
New regulator for VOD content
Joanne OattsRegulation of video on demand services in the UK has been passed to the Association for Television on Demand (ATVOD), from today (20 September).
FA campaign looks to recruit coaches and referees
Russell ParsonsThe Football Association (FA) is to launch a campaign with sponsors McDonald’s and Carlsberg to encourage people to become a grassroots coach or referee.
Burger King launches location-enabled iPhone app
Ronan ShieldsBurger King has launched a location-based iPhone app in the UK, letting customers find their nearest restaurant.
Ocado takes on Sainsbury’s with own label range
Rosie BakerOcado is launching an own-brand range in a bid to build a more mainstream positioning and compete with rivals Sainsbury’s and Tesco.
AOL launches women’s site MyDaily UK
Charlottle McElenyAOL has launched women’s site MyDaily UK as it continues its strategy to produce quality content.
JazzFM to float
Joanne OattsDigital station Jazz FM has been re-acquired by its original owner Richard Wheatly with view to stock market floatation.
Facebook denies mobile phone plans
Ronan ShieldsFacebook has denied speculation that it’s developing its own-branded mobile handset and operating system.
Diageo in £47m Christmas push
Russell ParsonsDiageo is to launch major campaigns for brands such as Baileys, Smirnoff, Gordon’s and Guinness in a bid to exploit what it claims is a £40m sales opportunity over Christmas and New Year.
As spending picks up make sure you get a slice of the pie
Josie AllchinRichard Lees, chairman of dbg, explains how marketers should plan their reactivation strategies as the country continues to tip toe tentatively out of recession. “Consumers are starting to spend more as they have more confidence in the economy” according to a poll by NOP. Phew! After all the doom and gloom of the economic downturn, […]
It pays to invest in email innovation
Russell ParsonsThere has been much written in these very email missives about the necessity for creativity and innovation in physical direct mail communication, in addition to improved targeting, to build engagement with consumers and drive response rates. And of course, those arguments are entirely valid in a channel that is suffering from negative perception and […]
EDF Energy launches energy saving ad campaign
Rosie BakerEDF Energy is poised to launch a television advertising campaign to promote its new energy saving device.
Tetley unveils Tea Folk ad after decade long absence
Matthew ChapmanWatch the friendly folk ad here
Diageo GB names general manager for reserve brands
Branwell JohnsonDiageo Great Britain (Diageo GB) has appointed marketer Sarah Miles to the position of general manager of its reserve brands.
Giant Kellogg’s Cornflakes box lands on M4
Rosie BakerKellogg’s Cornflakes has installed a 23 metre giant cornflakes box in London as part of an outdoor brand campaign.