British Gas joins Nectar
Rosie BakerBritish Gas has signed up to join the Nectar programme to drive customer loyalty.
Month: September 2010
Remington reveals first global positioning
Rosie BakerRemington is launching its first global brand positioning to build emotional engagement with consumers.
Focus groups should be more like a therapists couch
Josie AllchinUsing the psychoanalytic tradition is more important than simply understanding consumer opinion, says Anna Peters, senior consultant at Promise. Companies who want to understand what consumers really think would do well to consult Freud. In his day, asking patients to recline on a couch was unheard of in polite society. But by asking neurotic patients […]
Satisfaction in the Boardroom?
Josie AllchinVincent Golding, account director at Kadence International, gives his view on how customer satisfaction scores can be used more meaningfully in the boardroom You must have noticed the way customer satisfaction only ever gets higher; every year better than the last, everyone gets a pat on the back (some even get a bonus) and the […]
Tesco partners with DreamWorks for Halloween push
Rosie BakerTesco is launching its “biggest ever” Halloween push to exploit the sales opportunity the increasingly popular seasonal event brings.
Too cool for school
MaryLou CostaI met Stephen Cheliotis, chief executive of the Centre for Brand Analysis, at its Soho HQ a few weeks ago for an exclusive briefing ahead of the release of this year’s CoolBrands list. It’s a list of 500 brands deemed to be Britain’s coolest by a specifically chosen “expert council” and a YouGov survey of […]
M&C Saatchi results in line with marketing company trend
Branwell JohnsonM&C Saatchi says revenue increased by 17% to £58.2m for the first half.
Lloyds tops complaints league
Russell ParsonsLloyds Banking Group has topped a list of the most complained about banks so far this year, according to a study by the City watchdog.
Asos appoints head of editorial in content push
Rosie BakerAsos.com has ramped up its efforts to compete with consumer publishers by appointing former Elle UK editor Melissa Dick to lead its content strategy.
RBS looks to boost search and social presence
Charlottle McElenyRBS Insurance has appointed Guava to manage search, social media and mobile activity across its portfolio of brands.
Grant’s Whisky sees opportunity with Piers Morgan
Branwell JohnsonGrant’s Whisky is to sponsor the new series of Piers Morgan’s Life Stories on ITV.
Trigger-happy marketing: know your customer, today and tomorrow
Marketing WeekIn turbulent times share prices aren’t the only numbers to have fluctuated – individuals’ incoming and outgoing finances have also changed.
Half of email marketers fail to track customer journey
Marketing WeekTracking the customer journey from opening an email to making a purchase is being carried out by just 46 % of email marketers.
Page & Moy migrates database and marketing tools
Marketing WeekPage & Moy Travel Group is creating a new marketing database and implementing campaign management software across its Travelsphere, Page & Moy and Just You brands. SmartFocus is providing the marketing solution with the goal of increasing customer insight and better marketing performance for the company.
Last day to secure your card data
David ReedToday is deadline day if your business handles credit card payments – last chance to get compliant with the data security standards imposed by the payment card industry.