Young marketers face a dearth of opportunities to develop their business and leadership skills and companies are frustrated by a lack of top-level talent. But a new Marketing Academy is moulding tomorrow’s stars and inspiring marketing’s elevation to the board.
Marketing Week: Why did you apply for a place in the Marketing Academy?
Four mentors give their top tips for young marketers, and their own mentor memories
With music artists battling to make the big bucks previous generations enjoyed, and brands fighting to gain credibility with young people, a mutual need for long-term partnerships has emerged. Could the music world, known for its impetuous divas and devil-may-care attitude, have come of age? With income from music sales falling, bands are increasingly prepared […]
When consumers talk to each other about brands – and the average consumer talks about ten different brands a day – they are mostly very positive, making such discussions a key channel for marketers, a new study reveals.
We asked seven leading marketers how they use quantitative and qualitative studies and how they are responding to changes in the field.
McDonald’s promotion of Alistair Macrow to the restaurant’s top UK marketing role follows hot on the heels of the seamless elevation of former CMO Jill McDonald to CEO. McDonald’s deserved promotion was, in turn, made possible because her predecessor, Steve Easterbrook, was moved to the new position of vice-president and global chief brand officer. This […]
I picked a bad week to arrange meetings in central London. Traffic chaos ensued as the schools went back, the rain kept falling and the Pope came to town. Still, it was all worth the effort. Weather and Papal palaver aside, this was the kind of week that reminds me why I work in marketing. […]
What would you like to grow today? How about a branding competence? The big news late last week was the imminent global rebranding of PricewaterhouseCoopers to pwc. The press release announcing that “the most recognisable brand among the Big Four global professional services organisations” was about to refresh its brand tells you all you need […]
What you Said
On 29 September 2010, The Annual from Marketing Week will lay out smart thinking, smart working and smart engagement strategies for businesses. We ask Tim Hawley, former global marketing director of Bacardi, which brands impress him:
As the consumer is fed more and more visual trickery, we must not forget the selling power of the written word
Timeliness of delivery is also key to customer service and boosting customer loyalty, so delays caused by lost or misplaced goods or documentation cannot be afforded. If a solution is to be found, its ease of use cannot be underestimated. Since typing in a full address, rather than just a postcode, can consume up to […]
I accept that there is value in owning and mining consumer transactional data, but without a diverse range of products on the site, it’s going to be very difficult to attract any sensible level of traffic and make worthwhile correlations between behavioural trends. Perhaps the plan is for GSK Direct to become a broader online […]
I read your article on “How to retain customers and build brand loyalty” (MW 9 September) with great interest. While using transactional data and web-based metrics is a good start in helping brands to build and maintain relationships, it is still only pecking around the edges of the wealth of customer data available from visitors’ […]