Polishing up your brand’s performance
The cocktail-stick sampling brigade is being superseded by experiential-style activities that use the latest in-store and online technology to boost value and creativity. By Steve Hemsley.
The cocktail-stick sampling brigade is being superseded by experiential-style activities that use the latest in-store and online technology to boost value and creativity. By Steve Hemsley.
RAJAR: The number of listeners tuning into commercial radio stations continued to grow in the third quarter, boosted by strong performances by TalkSport and Absolute Radio.
BlackBerry has launched a major online campaign with music stars as part of its strategy to promote its products to a younger audience.
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Naomi Walkland joins online car marketplace Motorway from Bumble where she spent nearly six years.
Michael Inpong joins Valeo UK, which owns well-known confectionary brands including Fox’s and Refreshers, in the newly created chief marketing officer role.
Realising its old ways of working were no longer fit for purpose, the smoothie maker appointed its first marketing excellence lead three years ago to drive consistency.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.