Marketer 2 marketer: Forever 21

  • Can US brand Forever 21 and speed retailing take over the British high street? Read our feature here
  • See a timeline charting Forever 21’s growth, here
  • Find out why a retail analyst believes in Forever 21’s success, here
  • Read our Q&A with Forever 21’s head of marketing Linda Chang and executive vice-president Larry Meyer, here

Julie Lavington, publishing director at Look Magazine, asks: How many stores do you expect to have in the UK in the next two years?

Larry Meyer: Forever 21 is tentatively planning to open five stores in the UK and a further two stores in Europe before 2013.

Donna Howitt, marketing director at Liverpool One shopping centre, asks: You are making a significant investment in the UK; why do you feel confident in this market?

Linda Chang: We have always known that the UK is an important market, with fast fashion basically having been born here. So for us to be a competitive retailer, we have to have a presence here. It has always been on our mind and the timing is because of the real estate opportunities that have come up.

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