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Aston Martin retains coolest brand crown
Rosie BakerAston Martin, famed for its appearance in James Bond films, has been named the “coolest brand” for the second year running keeping Apple off the top spot, according to the annual CoolBrands survey by SuperBrands.
Sir Stelios plans rival airline to easyJet
Branwell JohnsonEasyJet founder Sir Stelios Haji-Ioannou (pictured) has unveiled plans to launch a new airline under the name Fastjet after a long period of being at loggerheads with the easyJet board.
Consumers need help to challenge data misuse
Russell ParsonsChanging the perception that there are swathes of nebulous data companies making inappropriate use of data is one of the greatest challenges the direct marketing industry faces. Whether the perception matches the reality does not matter, there is a common feeling among many consumers that their data is being traded, at worse without their authority, […]
The Marketing Academy reveals its 2024 Scholars
Josh StephensonThirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Ford: Using ‘business metrics’ can earn marketers a seat at the top table
Grace GollaschTrading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.
ITVX delivers double-digit growth in streaming hours and ad revenue
Niamh CarrollThe streaming service outperformed the broadcaster’s studio arm, amid wider plans to invest an additional £15m in marketing this year.
Airbnb CFO: ‘Disciplined’ marketing strategy is paying off
Molly InnesDespite increasing marketing spend in Q1, Airbnb is considering a potential tightening of activity to “drive growth” as it looks to become “more aspirational”.