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IAB urges advertisers to be more creative on mobile
Seb JosephThe IAB has urged advertisers to be more creative in their approach to mobile advertising and shed the “one size fits all” approach for more integrated strategies.
Avis looks to social media to bolster European footprint
Seb JosephCar rental firm Avis has launched a pan-European Facebook campaign, ’Avis ArtCar’, as it looks to focus on long-term engagement via social media to set itself apart from its competitors.
Publicis Groupe digital growth lifts revenue
Seb JosephPublicis Groupe’s third quarter results defied concerns over the state of the Eurozone economies with global revenues up 7.5% year-on-year to €1.42bn (£1.24bn).
Airbnb’s narrative and reinstating the CMO: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
‘A different way of building brands’: Diageo on using AI to get closer to ‘real consumers’
Grace GollaschDiageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
‘Led by the process’: One flooring brand on upending category conventions
Josh StephensonWith 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
Controversial Apple ad ranks low with consumers and industry alike, data suggests
Molly InnesThe ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.