Amazon warns of future loss as profits plummet by 73%
Amazon profits plunged 73% to $63m (£39.4m) in the third quarter as the online giant invested heavily on its new Kindle to take on Apple in the tablet market. Read the full story here.
Amazon profits plunged 73% to $63m (£39.4m) in the third quarter as the online giant invested heavily on its new Kindle to take on Apple in the tablet market. Read the full story here.
BA’s new-old strapline is a clever idea, but passengers would prefer it if it stopped talking about great service and just started doing it. I note that British Airways is reviving its traditional strapline ’To fly. To serve’. Presumably that means its staff are going to stop being grumpy and start being smiley. That will […]
Directories company Yell has appointed former Mars marketing chief Jenny Ashmore as its first ever group chief marketing officer to help steer the company’s shift to becoming a digital-led business.
Havas unveiled a 5% increase in the three months to 30 September, driven by strong performances of agencies in the UK, as well as the US and Asia, which offset a decline in its home market of France.
Claiming the brand has “carried the business forward” in its push to become more than home search, Zoopla is taking a “scientific” approach to allocating marketing spend.
However you define marketing excellence, it’s essential those standards – and the outcomes – are shared with the wider organisation and documented for the future.
Since rebalancing its marketing mix to focus on brand building, Airbnb has reaped the rewards, though top marketer Hiroki Asai says its model will not work for all brands.
Nationwide’s TV ad ‘In your best interest’ uses humour to cut through a “serious” category, which lands it in the top 8% of all UK ads, according to Kantar’s ‘The Works’ study.