Peugeot celebrates “new car joy”
Rosie BakerPeugeot is hoping to reinvigorate car sales with its latest ad campaign designed to remind drivers that buying a new car is an “exciting and joyful” experience.
Month: January 2012
Why would women want the Lynx Effect?
Marketing WeekRosie Baker is Marketing Week’s specialist on sustainability and retail.
Channel 4 appoints head of digital
Jessica DaviesChannel 4 has appointed MEC’s head of digital strategy Carl Read to the role of digital lead, replacing Ed Couchman following his move to Facebook. Read full article here.
Diageo readies Guinness Mid-Strength UK release
Seb JosephDiageo is to launch Guinness Mid-Strength in select UK off-trade outlets next month, as part of its bid to promote responsible drinking.
Lansley: ‘Responsibility deal has benefited health of nation’
Russell ParsonsThe government has declared its responsibility deal with brands a success in “helping people live healthier lives”, a move that comes as Subway signs the deal pledge to include calorie information on menu panels.
Don’t let price arrest DM’s progress
Russell ParsonsThe IPA’s quarterly temperature taking of the marketing industry underlined what direct marketing’s cheerleaders had been saying for some time: DM is flourishing in these straitened times. Its success, however, could come under threat if a series of portentous warnings about the impact of proposed changes to the regulation of mail services are to be […]
Sainsbury’s names Sarah Warby as marketing director
Rosie BakerSainsbury’s has named ex-Heineken marketer Sarah Warby as its new marketing director filling one of several vacant roles following a raft of recent senior marketer departures.
Lynx unveils deodorant launch for women
Rosie BakerUnilever is launching its first Lynx product for women in the UK as part of a global expansion of the previously men’s-only brand.
Netflix on the hunt for new CMO
Seb JosephNetflix has kicked off the search for a new chief marketing officer to replace Leslie Kilgore, who is joining the film and streaming service’s board, two weeks after it launched in the UK.
Ocado overhauls marketing in company restructure
Rosie BakerOcado’s founder Jason Gissing will take on strategic responsibility for marketing as part of a restructure of the senior management team prompted by the surprise departure of its chief financial officer Andrew Bracey.
BlackBerry maker RIM’s co-CEOs step down
Lara O'ReillyResearch In Motion’s (RIM) co-CEOs Mike Lazaridis and Jim Balsillie have stepped down from their roles to make way for a new leader to turnaround the BlackBerry maker’s recent poor run of fortunes.
Stobart Group secures naming rights for Super League
Seb JosephStobart Group, the logistics company, has secured the naming rights to this year’s Rugby Super League.
HMV gets financial boost from supplier deal
Russell ParsonsHMV has a struck a deal with Universal and other key music and film suppliers that sees them take a 2.5% stake in the beleaguered entertainment retailer as it looks to secure its long-term financial future.
Kodak has lost its moment in the frame
Lara O'ReillyKodak, the camera company founded more than 130 years ago, which once sold more than 90% of all the film used in the US, filed for bankruptcy protection this week, emphasising the danger of staying complacent in the fast-paced digital world. In 1889 Kodak was the innovator that created the world’s first “rolled” camera film. […]
Apple pushes education on iBooks 2
Lucy TesserasApple has launched iBooks 2 for iPad in a bid to “reinvent” the textbook following the news that more than 1.5m of the tablet devices are being used in educational institutions. Read full article here.