Tesco to build global F&F brand
Rosie BakerTesco has partnered with a Saudi Arabian retail group to build a franchise operation for its F&F clothing brand as part of its strategy to turn the fashion label into a global brand.
Month: January 2012
Make DM relevant and data laws won’t matter
Michael BarnettThis week I am going to take an unusual step and disagree with our esteemed news editor, Russell Parsons, who argues that direct marketing (DM) needs protection from impending data legislation. Whether marketers like it or not, change is coming and they should innovate rather than burying their heads in the sand. Amendments to EU […]
Hopes raised that the “end of DM” is not yet nigh
Russell ParsonsHopes have been raised that European lawmakers will rethink amendments to data protection regulation that has been described as the “end of direct mail” after it emerged that a number of influential bodies within the European Commission are believed to have rejected proposals.
‘Facebook offers huge incentives to bolster revenue’
Ronan ShieldsFacebook is offering advertisers CPC rates discounted by as much as 45% to book campaigns that encourage users to remain within the social network, according to research from TBG Digital. Read full article here.
Premier Foods to double marketing spend to £41m
Rosie BakerPremier Foods plans to double marketing spend behind its power brands this year as part of its long term recovery plan to improve the business performance, while slashing costs in other areas.
Barbie brand owner names marketing chief
Russell ParsonsMattel has promoted Jenny Watson to lead its UK marketing for brands including Barbie and Thomas the Tank Engine.
Bauer to launch ITV2 reality series starring its magazines
Lara O'ReillyBauer Media is set to launch an ITV2 reality series that will see six wannabe journalists battling for the chance to win a job on one of its magazines.
Morrisons targets students with convenience store
Rosie BakerMorrisons is ramping up its moves into the convenience market with its first store that offers outdoor seating in a bid to take on rival specialist coffee chains.
DM needs protection from data laws
Russell ParsonsDespite David Cameron’s heroic/foolhardy (delete according to ideological hue) decision to exercise Britain’s veto and leave the UK on the sidelines looking on when it comes to matters of the continent’s financial future, we remain very much in the European Union and very much subject to its laws and directives. This truism is going to […]
HarperCollins hires News Int’s Dawe as first CMO
Russell ParsonsHarperCollins has appointed Barnaby Dawe from fellow News Corporation business News International as its first chief marketing officer.
LoveFilm strikes ABC deal for US shows
Jessica DaviesLoveFilm has struck a TV streaming deal with Disney as faces new competition from UK entrant Netflix for market share. Read the full story here.
Vevo aims to become “recognised consumer facing brand”
Lara O'ReillyMusic video platform Vevo plans to move on to connected TV devices and partner with more major brands and broadcasters this year in a bid to become a “recognised consumer facing brand”.
Reebok reveals global brand strategy
Rosie BakerReebok is preparing to launch a global brand strategy to position itself as the world’s primary fitness brand, and will feature sportsmen including Lewis Hamilton and cricketer MS Dhoni in a campaign to support the new direction.
Channel 4 launches latest Skins series with social media push
Seb JosephChannel 4 has launched a social media campaign ahead of the latest series of Skins to drive interest in the show’s characters and plots.
Tech partnerships are crucial to keep up to speed in digital
Lucy TesserasAcquiring or partnering with technology start-up firms in order to gain skills quickly is a growing trend among publishers. Trinity Mirror announced today that it is partnering with London-based content targeting firm Rummble Labs (nma.co.uk 13 January 2012). It also acquired mobile and email specialist Communicator Corporation last week, while the Financial Times bought Assanka, […]