Marketers will have to gain explicit consent from consumers to use their personal data for campaigns, one of a raft of European Union measures that have been slammed by the advertising industry as “a brake on innovation, competitiveness and growth”.
P&G is launching 1 Like = 1 Day, a Facebook campaign to drive awareness of its global safe drinking water initiative.
Innocent Drinks has promoted innovation lead Douglas Lamont to marketing director after announcing Thomas Delabriere is to leave after three years.
Apple recorded record quarterly revenues and profits during the final 14 weeks of 2011, while separate research indicates that US sales of iOS devices outstripped Android. Read full article here.
Christa Carone is taking personal control of redefining Xerox – click here to read the main profile See what other marketers had to ask Christa Carone Marketing Week (MW): What challenges does Xerox face in the UK? Darrell Minards (DM): While Xerox is on this journey of transformation, we need to shift perceptions of the […]
Christa Carone is taking personal control of redefining Xerox – click here to read the main profile Darrell Minards, head of marketing communications, Xerox Europe, talks us through the challenges the business faces in the UK Simon Morris, marketing director of Adobe Systems in the UK, asks: You were recently quoted as saying that irrelevance […]
A very senior corporate executive once told me that he had achieved a first class degree at university in “girls and beer, but sadly not in my history degree”. His experience is not uncommon – after all, students are known to love a drink or two. But new research suggests that the nature of student […]
Cadbury has launched the latest online music video for its Keep Singing Keep Team GB Pumped Olympic campaign.
Soft drinks maker Britvic reported an increase in revenue over the festive period driven by strong growth in market share for the Pepsi brands it distributes.
McDonald’s has admitted a social media campaign went awry after pulling activity that was ambushed by detractors leaving negative comments.
The BBC has overhauled its on-air marketing strategy to showcase the variety of content it produces rather than focusing on pushing programmes individually, as the broadcaster looks to cut its marketing budget by 25%.
Nationwide Building Society is ramping up efforts to move away from communicating with customers using mail over concerns that the cost of sending physical items is set to spiral.
High street restaurant chains La Tasca and Yo! Sushi are eschewing vouchers in favour of loyalty schemes as they look to reward repeat custom rather than rely on promotions to attract new customers.
Ford is launching a global initiative that it hopes can position it as a leader in providing accessible in-car technology and engineering excellence that make a real difference to customers’ experience.
Recently appointed chief executive of the Newspaper Marketing Agency, Rufus Olins, aims to raise the profile of the association by communicating how digital and print can work in harmony and exploring better multi-platform audience measurement methods.